Best ActiveCampaign Alternatives [2026]

Compare 1+ alternatives to ActiveCampaign. Find the perfect marketing automation tool for your needs.

4.6 (2.2k reviews)
| From $29/mo

About ActiveCampaign

Customer experience automation platform with email marketing, CRM, and sales automation.

B2B companiesEcommerceAgenciesGrowing businesses
Starting from $29/mo
Visit ActiveCampaign

Why Look for Alternatives?

  • Find more affordable options
  • Get features ActiveCampaign lacks
  • Better UI/UX for your team
  • Improved integrations

Top ActiveCampaign Alternatives

#1

Marketo

4.2 (680 reviews)

Enterprise marketing automation platform with lead management and revenue attribution.

Email Campaigns Automation Lead Scoring Landing Pages
Best for: EnterpriseB2B companiesComplex marketing
Starting from $895 /mo

Feature Comparison

Feature ActiveCampaign Marketo
Email Campaigns
Automation
CRM
Lead Scoring
Landing Pages
SMS Marketing
Starting Price $29/mo $895/mo

Want a detailed breakdown?

ActiveCampaign Pros & Cons

Understanding ActiveCampaign's strengths and weaknesses helps you decide if an alternative is right for you.

Pros
  • Powerful automation
  • Great deliverability
  • CRM included
  • Affordable
  • Strong segmentation
Cons
  • Learning curve
  • UI can be complex
  • Limited reporting
  • Support response times

Detailed Comparisons

ActiveCampaign Alternatives FAQ

What are the best alternatives to ActiveCampaign?

The top alternatives to ActiveCampaign include Marketo, and more. Each offers similar functionality with different strengths in pricing, features, or ease of use.

Is there a free alternative to ActiveCampaign?

While most ActiveCampaign alternatives are paid, many offer free trials or affordable entry-level plans. Compare pricing on our detailed comparison pages.

Why switch from ActiveCampaign to an alternative?

Common reasons to switch from ActiveCampaign include: seeking lower pricing, needing specific features ActiveCampaign lacks, preferring a different user interface, requiring better integration with your existing tools, or wanting more responsive customer support.

How do ActiveCampaign alternatives compare on pricing?

ActiveCampaign starts at $29/mo. Alternatives range from free options to enterprise solutions, with many offering better value at similar price points.

Can I migrate my data from ActiveCampaign to an alternative?

Most marketing automation tools support data import/export. ActiveCampaign allows data export, and many alternatives offer migration assistance or import tools. Check specific comparison pages for migration details.

Which ActiveCampaign alternative is best for small businesses?

For small businesses, we recommend Marketo. These offer the best balance of features and affordability for growing teams.

What features should I compare when evaluating ActiveCampaign alternatives?

Key features to compare include: email campaigns, automation, crm, lead scoring, pricing structure, integration options, mobile apps, and customer support quality.

Are ActiveCampaign alternatives harder to learn?

Learning curves vary by tool. Some alternatives like Marketo are known for simplicity, while others offer more power with increased complexity. Consider your team's technical comfort.

How do I choose the right ActiveCampaign alternative?

Start by listing must-have features and your budget. Then compare 2-3 alternatives using our detailed comparison pages. Most offer free trials, so test your top choices before committing.

Do ActiveCampaign alternatives integrate with the same apps?

Many alternatives integrate with popular apps like Shopify, WordPress, Salesforce. Check each tool's integration page or our comparisons for specific compatibility with your tech stack.

AM
Alex Morgan Senior SaaS Analyst

Alex has spent over 8 years analyzing and comparing business software solutions. With a background in enterprise software sales and product management...

127 articles
CRMMarketing AutomationSales Tools