Best HubSpot Alternatives [2026]

Compare 5+ alternatives to HubSpot. Find the perfect crm tool for your needs.

4.5 (10.5k reviews)
| Free tier available

About HubSpot

All-in-one CRM platform with marketing, sales, and service tools for growing businesses.

Growing businessesMarketing teamsInbound marketingB2B companies
Starting from Free
Visit HubSpot

Why Look for Alternatives?

  • Find more affordable options
  • Get features HubSpot lacks
  • Better UI/UX for your team
  • Improved integrations

Top HubSpot Alternatives

#1

Close

4.6 (1.1k reviews)

CRM built for sales teams with built-in calling, email, and sales automation.

Contact Management Pipeline Management Email Tracking Reporting
Best for: Inside sales teamsStartupsCold calling teams
Starting from $49 /mo
#2

Pipedrive

4.5 (2.9k reviews)

Sales-focused CRM with visual pipeline management designed for sales teams.

Contact Management Pipeline Management Email Tracking Reporting
Best for: Sales teamsSmall to mid-size businessesPipeline-driven sales
Starting from $14 /mo
#3

Freshsales

4.5 (2.3k reviews)

CRM with AI-powered lead scoring, email tracking, and visual sales pipeline.

Contact Management Pipeline Management Email Tracking Marketing Automation
Best for: SMBsSales teamsStartups
Starting from Free
Free tier
#4

Salesforce

4.4 (15.0k reviews)

Enterprise CRM platform with extensive customization and ecosystem for large organizations.

Contact Management Pipeline Management Email Tracking Marketing Automation
Best for: Enterprise companiesComplex sales processesLarge teams
Starting from $25 /mo
#5

Zoho CRM

4.3 (4.5k reviews)

Affordable CRM with sales automation, analytics, and multichannel communication.

Contact Management Pipeline Management Email Tracking Marketing Automation
Best for: Small businessesBudget-conscious teamsZoho users
Starting from Free
Free tier

Feature Comparison

Feature HubSpot Close Pipedrive Freshsales Salesforce
Contact Management
Pipeline Management
Email Tracking
Marketing Automation
Reporting
Mobile App
Starting Price Free $49/mo$14/moFree$25/mo

HubSpot Pros & Cons

Understanding HubSpot's strengths and weaknesses helps you decide if an alternative is right for you.

Pros
  • Generous free tier
  • All-in-one platform
  • Excellent UI/UX
  • Great educational resources
  • Strong integrations
Cons
  • Expensive at scale
  • Complex pricing tiers
  • Learning curve
  • Limited customization on free tier

Detailed Comparisons

HubSpot Alternatives FAQ

What are the best alternatives to HubSpot?

The top alternatives to HubSpot include Close, Pipedrive, Freshsales, and more. Each offers similar functionality with different strengths in pricing, features, or ease of use.

Is there a free alternative to HubSpot?

Yes, several HubSpot alternatives offer free tiers, including Freshsales and Zoho CRM. These free options are great for individuals or small teams getting started.

Why switch from HubSpot to an alternative?

Common reasons to switch from HubSpot include: seeking lower pricing, needing specific features HubSpot lacks, preferring a different user interface, requiring better integration with your existing tools, or wanting more responsive customer support.

How do HubSpot alternatives compare on pricing?

HubSpot offers a free tier, but paid plans start at $0/mo. Alternatives range from free options to enterprise solutions, with many offering better value at similar price points.

Can I migrate my data from HubSpot to an alternative?

Most crm tools support data import/export. HubSpot allows data export, and many alternatives offer migration assistance or import tools. Check specific comparison pages for migration details.

Which HubSpot alternative is best for small businesses?

For small businesses, we recommend Close or Pipedrive. These offer the best balance of features and affordability for growing teams.

What features should I compare when evaluating HubSpot alternatives?

Key features to compare include: contact management, pipeline management, email tracking, marketing automation, pricing structure, integration options, mobile apps, and customer support quality.

Are HubSpot alternatives harder to learn?

Learning curves vary by tool. Some alternatives like Pipedrive are known for simplicity, while others offer more power with increased complexity. Consider your team's technical comfort.

How do I choose the right HubSpot alternative?

Start by listing must-have features and your budget. Then compare 2-3 alternatives using our detailed comparison pages. Most offer free trials, so test your top choices before committing.

Do HubSpot alternatives integrate with the same apps?

Many alternatives integrate with popular apps like Salesforce, Slack, Gmail. Check each tool's integration page or our comparisons for specific compatibility with your tech stack.

AM
Alex Morgan Senior SaaS Analyst

Alex has spent over 8 years analyzing and comparing business software solutions. With a background in enterprise software sales and product management...

127 articles
CRMMarketing AutomationSales Tools