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ActiveCampaign
Customer experience automation platform with email marketing, CRM, and sales automation.
Email Campaigns Automation CRM Lead Scoring
Best for: B2B companiesEcommerceAgencies
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Best Marketo Alternatives [2026]
Compare 1+ alternatives to Marketo. Find the perfect marketing automation tool for your needs.
About Marketo
Enterprise marketing automation platform with lead management and revenue attribution.
Starting from $895/mo
Visit Marketo Why Look for Alternatives?
- Find more affordable options
- Get features Marketo lacks
- Better UI/UX for your team
- Improved integrations
Top Marketo Alternatives
Feature Comparison
| Feature | M Marketo | A ActiveCampaign |
|---|---|---|
| Email Campaigns | ||
| Automation | ||
| CRM | ||
| Lead Scoring | ||
| Landing Pages | ||
| SMS Marketing | ||
| Starting Price | $895/mo | $29/mo |
Want a detailed breakdown?
Marketo Pros & Cons
Understanding Marketo's strengths and weaknesses helps you decide if an alternative is right for you.
Pros
- Enterprise-grade
- Advanced lead scoring
- Multi-touch attribution
- Scalable
- Adobe integration
Cons
- Very expensive
- Complex setup
- Steep learning curve
- Requires dedicated admin
Detailed Comparisons
Marketo Alternatives FAQ
What are the best alternatives to Marketo?
The top alternatives to Marketo include ActiveCampaign, and more. Each offers similar functionality with different strengths in pricing, features, or ease of use.
Is there a free alternative to Marketo?
While most Marketo alternatives are paid, many offer free trials or affordable entry-level plans. Compare pricing on our detailed comparison pages.
Why switch from Marketo to an alternative?
Common reasons to switch from Marketo include: seeking lower pricing, needing specific features Marketo lacks, preferring a different user interface, requiring better integration with your existing tools, or wanting more responsive customer support.
How do Marketo alternatives compare on pricing?
Marketo starts at $895/mo. Alternatives range from free options to enterprise solutions, with many offering better value at similar price points.
Can I migrate my data from Marketo to an alternative?
Most marketing automation tools support data import/export. Marketo allows data export, and many alternatives offer migration assistance or import tools. Check specific comparison pages for migration details.
Which Marketo alternative is best for small businesses?
For small businesses, we recommend ActiveCampaign. These offer the best balance of features and affordability for growing teams.
What features should I compare when evaluating Marketo alternatives?
Key features to compare include: email campaigns, automation, crm, lead scoring, pricing structure, integration options, mobile apps, and customer support quality.
Are Marketo alternatives harder to learn?
Learning curves vary by tool. Some alternatives like ActiveCampaign are known for simplicity, while others offer more power with increased complexity. Consider your team's technical comfort.
How do I choose the right Marketo alternative?
Start by listing must-have features and your budget. Then compare 2-3 alternatives using our detailed comparison pages. Most offer free trials, so test your top choices before committing.
Do Marketo alternatives integrate with the same apps?
Many alternatives integrate with popular apps like Salesforce, Microsoft Dynamics, SAP. Check each tool's integration page or our comparisons for specific compatibility with your tech stack.