#1
M
Mixpanel
Product analytics platform for tracking user behavior and conversion funnels.
Event Tracking Funnels Retention Cohorts
Best for: Product teamsSaaS companiesMobile apps
Analytics
Best Analytics for Ecommerce [2026]
Ecommerce analytics. Compare the top 2 analytics tools specifically suited for ecommerce needs.
Our Top Pick for Ecommerce
M
Mixpanel
Product analytics platform for tracking user behavior and conversion funnels.
Why Mixpanel for Ecommerce?
- Powerful analytics
- Great free tier
- Real-time data
- User-level tracking
Event Tracking Funnels Retention Cohorts Real-time Data API Access
All Analytics Tools for Ecommerce
#2
A
Amplitude
Digital analytics platform for understanding user behavior across products.
Event Tracking Funnels Retention Cohorts
Best for: Product teamsEnterpriseGrowth teams
Quick Comparison
Other Analytics Use Cases
Analytics for Ecommerce FAQ
What is the best analytics for ecommerce?
Based on our analysis, Mixpanel is the best analytics for ecommerce, offering the ideal combination of features, pricing, and ease of use for this specific need.
How much does analytics software for ecommerce cost?
Analytics software for ecommerce ranges from free options to premium solutions. Most suitable tools start at $Infinity-$50/month.
What features matter most for ecommerce use cases?
For ecommerce, key features to prioritize include: event tracking, funnels, retention. Also consider ease of setup, pricing flexibility, and integration capabilities.
Is there a free analytics option for ecommerce?
Yes, Mixpanel and Amplitude offer free tiers suitable for ecommerce.
How did you select the best tools for ecommerce?
We evaluated tools based on features relevant to ecommerce needs, pricing appropriateness, user reviews from similar use cases, and expert testing. Each recommendation considers the unique requirements of ecommerce.
Can I switch tools if my ecommerce needs change?
Most analytics tools support data export. As your needs evolve, you can migrate to more advanced solutions. Our comparison pages detail migration paths between tools.
What analytics integrations matter for ecommerce?
For ecommerce, important integrations typically include Segment, Amplitude, Slack. Check each tool's integration page for specific compatibility with your stack.
How do I evaluate analytics tools for my ecommerce needs?
Start with a clear list of must-have features and budget. Test 2-3 top options via free trials. Consider long-term scalability if your ecommerce needs may grow.
Are these tools scalable beyond ecommerce needs?
Many tools in our list can grow with you. Amplitude offer scalable plans for expanding needs.
What support options are available for ecommerce?
Support varies by tool and pricing tier. Most offer email support on all plans, with phone and priority support on higher tiers. Mixpanel is known for responsive support.