Best CRM Software [2026]

Customer Relationship Management software to manage leads, sales pipelines, and customer interactions. Compare 6 top tools and find the perfect solution for your needs.

6 Tools Compared
3 Free Options
$14 Lowest Price

Top 3 CRM Tools

Best Overall
#1

Close

4.6 (1.1k reviews)

CRM built for sales teams with built-in calling, email, and sales automation.

Built-in calling
Sales-focused
Best for: Inside sales teamsStartups
Starting from $49/mo
Runner Up
#2

HubSpot

4.5 (10.5k reviews)

All-in-one CRM platform with marketing, sales, and service tools for growing businesses.

Generous free tier
All-in-one platform
Best for: Growing businessesMarketing teams
Starting from Free
Free tier
Best Value
#3

Pipedrive

4.5 (2.9k reviews)

Sales-focused CRM with visual pipeline management designed for sales teams.

Intuitive visual pipeline
Sales-focused features
Best for: Sales teamsSmall to mid-size businesses
Starting from $14/mo

Quick Comparison

Tool Rating Starting Price Free Tier Best For
#1 Close
4.6
$49/mo Inside sales teams Alternatives Visit
#2 HubSpot
4.5
Free Growing businesses Alternatives Visit
#3 Pipedrive
4.5
$14/mo Sales teams Alternatives Visit
#4 Freshsales
4.5
Free SMBs Alternatives Visit
#5 Salesforce
4.4
$25/mo Enterprise companies Alternatives Visit
#6 Zoho CRM
4.3
Free Small businesses Alternatives Visit

Best CRM By Use Case

All CRM Tools

#4

Freshsales

4.5 (2.3k reviews)

CRM with AI-powered lead scoring, email tracking, and visual sales pipeline.

SMBsSales teamsStartups
#5

Salesforce

4.4 (15.0k reviews)

Enterprise CRM platform with extensive customization and ecosystem for large organizations.

Enterprise companiesComplex sales processesLarge teams
From $25 /mo
#6

Zoho CRM

4.3 (4.5k reviews)

Affordable CRM with sales automation, analytics, and multichannel communication.

Small businessesBudget-conscious teamsZoho users

Popular CRM Comparisons

CRM Software FAQ

What is the best crm software in 2026?

Based on our comprehensive analysis, Close is currently the best crm software, offering the best combination of features, ease of use, and value. However, the best choice depends on your specific needs and budget.

How much does crm software cost?

CRM software ranges from free (HubSpot, Freshsales) to enterprise pricing. Most paid options start between $14-$49/month per user.

Is there free crm software available?

Yes, several crm tools offer free tiers, including HubSpot, Freshsales, Zoho CRM. These are great for small teams or getting started.

What features should I look for in crm software?

Key features to consider include: contact management, pipeline management, email tracking, marketing automation. Also evaluate ease of use, integration options, mobile access, and customer support quality.

Which crm tool is best for small businesses?

For small businesses, we recommend Close or Pipedrive. These offer the best value and appropriate feature sets for growing teams.

Which crm software is best for enterprise?

For enterprise needs, consider Salesforce. These provide advanced security, customization, and scalability required by large organizations.

Can I switch crm tools easily?

Most crm tools support data export, making switching possible. Migration complexity varies by tool and data volume. Check our comparison pages for specific migration guidance between tools.

How do you rank crm software?

Our rankings consider: user ratings from major platforms, feature completeness, pricing value, ease of use, customer support, and integration options. We conduct hands-on testing and aggregate real user feedback.

What integrations do crm tools support?

Most crm tools integrate with popular apps like Zapier, Slack, Calendly. Integration depth varies by tool and pricing tier.

How often do you update these crm rankings?

We review and update our crm rankings quarterly. When tools release major updates or pricing changes, we update the relevant sections promptly.

AM
Alex Morgan Senior SaaS Analyst

Alex has spent over 8 years analyzing and comparing business software solutions. With a background in enterprise software sales and product management...

127 articles
CRMMarketing AutomationSales Tools