CRM

Best CRM for Real Estate [2026]

CRM designed for property sales. Compare the top 5 crm tools specifically suited for real estate needs.

Our Top Pick for Real Estate

HubSpot

4.5 (10.5k reviews)

All-in-one CRM platform with marketing, sales, and service tools for growing businesses.

Why HubSpot for Real Estate?

  • Generous free tier
  • All-in-one platform
  • Excellent UI/UX
  • Great educational resources
Contact Management Pipeline Management Email Tracking Marketing Automation Reporting Mobile App
Starting from Free Free tier available
Best for: Growing businessesMarketing teamsInbound marketing

All CRM Tools for Real Estate

#1

HubSpot

4.5 (10.5k reviews)

All-in-one CRM platform with marketing, sales, and service tools for growing businesses.

Contact Management Pipeline Management Email Tracking Marketing Automation
Best for: Growing businessesMarketing teamsInbound marketing
From Free
Free tier
#2

Salesforce

4.4 (15.0k reviews)

Enterprise CRM platform with extensive customization and ecosystem for large organizations.

Contact Management Pipeline Management Email Tracking Marketing Automation
Best for: Enterprise companiesComplex sales processesLarge teams
#3

Pipedrive

4.5 (2.9k reviews)

Sales-focused CRM with visual pipeline management designed for sales teams.

Contact Management Pipeline Management Email Tracking Reporting
Best for: Sales teamsSmall to mid-size businessesPipeline-driven sales
#4

Zoho CRM

4.3 (4.5k reviews)

Affordable CRM with sales automation, analytics, and multichannel communication.

Contact Management Pipeline Management Email Tracking Marketing Automation
Best for: Small businessesBudget-conscious teamsZoho users
From Free
Free tier
#5

Freshsales

4.5 (2.3k reviews)

CRM with AI-powered lead scoring, email tracking, and visual sales pipeline.

Contact Management Pipeline Management Email Tracking Marketing Automation
Best for: SMBsSales teamsStartups
From Free
Free tier

Quick Comparison

Tool Rating Price Free Tier Best Feature
#1 HubSpot
4.5
Free Generous free tier... Visit
#2 Salesforce
4.4
$25/mo Highly customizable... Visit
#3 Pipedrive
4.5
$14/mo Intuitive visual pipeline... Visit
#4 Zoho CRM
4.3
Free Very affordable... Visit
#5 Freshsales
4.5
Free Great free tier... Visit

Other CRM Use Cases

CRM for Real Estate FAQ

What is the best crm for real estate?

Based on our analysis, HubSpot is the best crm for real estate, offering the ideal combination of features, pricing, and ease of use for this specific need.

How much does crm software for real estate cost?

CRM software for real estate ranges from free options to premium solutions. Most suitable tools start at $14-$25/month.

What features matter most for real estate use cases?

For real estate, key features to prioritize include: contact management, pipeline management, email tracking. Also consider ease of setup, pricing flexibility, and integration capabilities.

Is there a free crm option for real estate?

Yes, HubSpot and Zoho CRM offer free tiers suitable for real estate.

How did you select the best tools for real estate?

We evaluated tools based on features relevant to real estate needs, pricing appropriateness, user reviews from similar use cases, and expert testing. Each recommendation considers the unique requirements of real estate.

Can I switch tools if my real estate needs change?

Most crm tools support data export. As your needs evolve, you can migrate to more advanced solutions. Our comparison pages detail migration paths between tools.

What crm integrations matter for real estate?

For real estate, important integrations typically include Salesforce, Slack, Gmail. Check each tool's integration page for specific compatibility with your stack.

How do I evaluate crm tools for my real estate needs?

Start with a clear list of must-have features and budget. Test 2-3 top options via free trials. Consider long-term scalability if your real estate needs may grow.

Are these tools scalable beyond real estate needs?

Many tools in our list can grow with you. Salesforce offer scalable plans for expanding needs.

What support options are available for real estate?

Support varies by tool and pricing tier. Most offer email support on all plans, with phone and priority support on higher tiers. HubSpot is known for responsive support.

AM
Alex Morgan Senior SaaS Analyst

Alex has spent over 8 years analyzing and comparing business software solutions. With a background in enterprise software sales and product management...

127 articles
CRMMarketing AutomationSales Tools