Best Overall
#1
C ConvertKit
Email marketing platform designed for creators with powerful automation and landing pages.
Creator-focused
Visual automation
Best for: BloggersPodcasters
Starting from Free
Free tier
Best Email Marketing Software [2026]
Email marketing platforms for campaigns, automation, and subscriber management. Compare 3 top tools and find the perfect solution for your needs.
3 Tools Compared
3 Free Options
$Infinity Lowest Price
Top 3 Email Marketing Tools
Runner Up
#2
H HubSpot
All-in-one CRM platform with marketing, sales, and service tools for growing businesses.
Generous free tier
All-in-one platform
Best for: Growing businessesMarketing teams
Starting from Free
Free tier
Best Value
#3
M Mailchimp
All-in-one marketing platform with email, automation, landing pages, and more.
Easy to use
Great free tier
Best for: Small businessesBeginners
Starting from Free
Free tier
Quick Comparison
| Tool | Rating | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|---|
| #1 C ConvertKit | Free | Bloggers | Alternatives Visit | ||
| #2 H HubSpot | Free | Growing businesses | Alternatives Visit | ||
| #3 M Mailchimp | Free | Small businesses | Alternatives Visit |
Best Email Marketing By Use Case
Best for Ecommerce
Email marketing for online stores
M Mailchimp
Best for Newsletters
Tools for content creators
C ConvertKit
Best for Small Business
Budget-friendly email solutions
M Mailchimp
Best for Enterprise
High-volume email platforms
View recommendations
Best for Creators
Email for individual creators
C ConvertKit
M Mailchimp
Popular Email Marketing Comparisons
Email Marketing Software FAQ
What is the best email marketing software in 2026?
Based on our comprehensive analysis, ConvertKit is currently the best email marketing software, offering the best combination of features, ease of use, and value. However, the best choice depends on your specific needs and budget.
How much does email marketing software cost?
Email Marketing software ranges from free (ConvertKit, HubSpot) to enterprise pricing. Most paid options start between $Infinity-$0/month per user.
Is there free email marketing software available?
Yes, several email marketing tools offer free tiers, including ConvertKit, HubSpot, Mailchimp. These are great for small teams or getting started.
What features should I look for in email marketing software?
Key features to consider include: email campaigns, automation, landing pages, a/b testing. Also evaluate ease of use, integration options, mobile access, and customer support quality.
Which email marketing tool is best for small businesses?
For small businesses, we recommend Mailchimp. These offer the best value and appropriate feature sets for growing teams.
Which email marketing software is best for enterprise?
For enterprise needs, consider ConvertKit. These provide advanced security, customization, and scalability required by large organizations.
Can I switch email marketing tools easily?
Most email marketing tools support data export, making switching possible. Migration complexity varies by tool and data volume. Check our comparison pages for specific migration guidance between tools.
How do you rank email marketing software?
Our rankings consider: user ratings from major platforms, feature completeness, pricing value, ease of use, customer support, and integration options. We conduct hands-on testing and aggregate real user feedback.
What integrations do email marketing tools support?
Most email marketing tools integrate with popular apps like WordPress, Teachable, Shopify. Integration depth varies by tool and pricing tier.
How often do you update these email marketing rankings?
We review and update our email marketing rankings quarterly. When tools release major updates or pricing changes, we update the relevant sections promptly.