Best Overall
#1
A ActiveCampaign
Customer experience automation platform with email marketing, CRM, and sales automation.
Powerful automation
Great deliverability
Best for: B2B companiesEcommerce
Starting from $29/mo
Best Marketing Automation Software [2026]
Platforms for automating marketing workflows, lead nurturing, and campaigns. Compare 3 top tools and find the perfect solution for your needs.
3 Tools Compared
1 Free Options
$29 Lowest Price
Top 3 Marketing Automation Tools
Runner Up
#2
H HubSpot
All-in-one CRM platform with marketing, sales, and service tools for growing businesses.
Generous free tier
All-in-one platform
Best for: Growing businessesMarketing teams
Starting from Free
Free tier
Best Value
#3
M Marketo
Enterprise marketing automation platform with lead management and revenue attribution.
Enterprise-grade
Advanced lead scoring
Best for: EnterpriseB2B companies
Starting from $895/mo
Quick Comparison
| Tool | Rating | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|---|
| #1 A ActiveCampaign | $29/mo | B2B companies | Alternatives Visit | ||
| #2 H HubSpot | Free | Growing businesses | Alternatives Visit | ||
| #3 M Marketo | $895/mo | Enterprise | Alternatives Visit |
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Marketing Automation Software FAQ
What is the best marketing automation software in 2026?
Based on our comprehensive analysis, ActiveCampaign is currently the best marketing automation software, offering the best combination of features, ease of use, and value. However, the best choice depends on your specific needs and budget.
How much does marketing automation software cost?
Marketing Automation software ranges from free (HubSpot) to enterprise pricing. Most paid options start between $29-$895/month per user.
Is there free marketing automation software available?
Yes, several marketing automation tools offer free tiers, including HubSpot. These are great for small teams or getting started.
What features should I look for in marketing automation software?
Key features to consider include: email campaigns, automation, crm, lead scoring. Also evaluate ease of use, integration options, mobile access, and customer support quality.
Which marketing automation tool is best for small businesses?
For small businesses, we recommend HubSpot. These offer the best value and appropriate feature sets for growing teams.
Which marketing automation software is best for enterprise?
For enterprise needs, consider Marketo. These provide advanced security, customization, and scalability required by large organizations.
Can I switch marketing automation tools easily?
Most marketing automation tools support data export, making switching possible. Migration complexity varies by tool and data volume. Check our comparison pages for specific migration guidance between tools.
How do you rank marketing automation software?
Our rankings consider: user ratings from major platforms, feature completeness, pricing value, ease of use, customer support, and integration options. We conduct hands-on testing and aggregate real user feedback.
What integrations do marketing automation tools support?
Most marketing automation tools integrate with popular apps like Shopify, WordPress, Salesforce. Integration depth varies by tool and pricing tier.
How often do you update these marketing automation rankings?
We review and update our marketing automation rankings quarterly. When tools release major updates or pricing changes, we update the relevant sections promptly.