#1
A
ActiveCampaign
Customer experience automation platform with email marketing, CRM, and sales automation.
Email Campaigns Automation CRM Lead Scoring
Best for: B2B companiesEcommerceAgencies
Marketing Automation
Best Marketing Automation for B2B [2026]
Lead generation and nurturing. Compare the top 2 marketing automation tools specifically suited for b2b needs.
Our Top Pick for B2B
A
ActiveCampaign
Customer experience automation platform with email marketing, CRM, and sales automation.
Why ActiveCampaign for B2B?
- Powerful automation
- Great deliverability
- CRM included
- Affordable
Email Campaigns Automation CRM Lead Scoring Landing Pages SMS Marketing
All Marketing Automation Tools for B2B
#2
M
Marketo
Enterprise marketing automation platform with lead management and revenue attribution.
Email Campaigns Automation Lead Scoring Landing Pages
Best for: EnterpriseB2B companiesComplex marketing
Quick Comparison
Other Marketing Automation Use Cases
Marketing Automation for B2B FAQ
What is the best marketing automation for b2b?
Based on our analysis, ActiveCampaign is the best marketing automation for b2b, offering the ideal combination of features, pricing, and ease of use for this specific need.
How much does marketing automation software for b2b cost?
Marketing Automation software for b2b ranges from affordable entry plans to premium solutions. Most suitable tools start at $29-$895/month.
What features matter most for b2b use cases?
For b2b, key features to prioritize include: email campaigns, automation, crm. Also consider ease of setup, pricing flexibility, and integration capabilities.
Is there a free marketing automation option for b2b?
Most tools in this category offer free trials rather than permanent free tiers. We recommend testing your top choices before committing.
How did you select the best tools for b2b?
We evaluated tools based on features relevant to b2b needs, pricing appropriateness, user reviews from similar use cases, and expert testing. Each recommendation considers the unique requirements of b2b.
Can I switch tools if my b2b needs change?
Most marketing automation tools support data export. As your needs evolve, you can migrate to more advanced solutions. Our comparison pages detail migration paths between tools.
What marketing automation integrations matter for b2b?
For b2b, important integrations typically include Shopify, WordPress, Salesforce. Check each tool's integration page for specific compatibility with your stack.
How do I evaluate marketing automation tools for my b2b needs?
Start with a clear list of must-have features and budget. Test 2-3 top options via free trials. Consider long-term scalability if your b2b needs may grow.
Are these tools scalable beyond b2b needs?
Many tools in our list can grow with you. Marketo offer scalable plans for expanding needs.
What support options are available for b2b?
Support varies by tool and pricing tier. Most offer email support on all plans, with phone and priority support on higher tiers. ActiveCampaign is known for responsive support.