#1
A
ActiveCampaign
Customer experience automation platform with email marketing, CRM, and sales automation.
Email Campaigns Automation CRM Lead Scoring
Best for: B2B companiesEcommerceAgencies
Marketing Automation
Best Marketing Automation for Ecommerce [2026]
Customer journey automation. Compare the top 2 marketing automation tools specifically suited for ecommerce needs.
Our Top Pick for Ecommerce
A
ActiveCampaign
Customer experience automation platform with email marketing, CRM, and sales automation.
Why ActiveCampaign for Ecommerce?
- Powerful automation
- Great deliverability
- CRM included
- Affordable
Email Campaigns Automation CRM Lead Scoring Landing Pages SMS Marketing
All Marketing Automation Tools for Ecommerce
#2
M
Marketo
Enterprise marketing automation platform with lead management and revenue attribution.
Email Campaigns Automation Lead Scoring Landing Pages
Best for: EnterpriseB2B companiesComplex marketing
Quick Comparison
Other Marketing Automation Use Cases
Marketing Automation for Ecommerce FAQ
What is the best marketing automation for ecommerce?
Based on our analysis, ActiveCampaign is the best marketing automation for ecommerce, offering the ideal combination of features, pricing, and ease of use for this specific need.
How much does marketing automation software for ecommerce cost?
Marketing Automation software for ecommerce ranges from affordable entry plans to premium solutions. Most suitable tools start at $29-$895/month.
What features matter most for ecommerce use cases?
For ecommerce, key features to prioritize include: email campaigns, automation, crm. Also consider ease of setup, pricing flexibility, and integration capabilities.
Is there a free marketing automation option for ecommerce?
Most tools in this category offer free trials rather than permanent free tiers. We recommend testing your top choices before committing.
How did you select the best tools for ecommerce?
We evaluated tools based on features relevant to ecommerce needs, pricing appropriateness, user reviews from similar use cases, and expert testing. Each recommendation considers the unique requirements of ecommerce.
Can I switch tools if my ecommerce needs change?
Most marketing automation tools support data export. As your needs evolve, you can migrate to more advanced solutions. Our comparison pages detail migration paths between tools.
What marketing automation integrations matter for ecommerce?
For ecommerce, important integrations typically include Shopify, WordPress, Salesforce. Check each tool's integration page for specific compatibility with your stack.
How do I evaluate marketing automation tools for my ecommerce needs?
Start with a clear list of must-have features and budget. Test 2-3 top options via free trials. Consider long-term scalability if your ecommerce needs may grow.
Are these tools scalable beyond ecommerce needs?
Many tools in our list can grow with you. Marketo offer scalable plans for expanding needs.
What support options are available for ecommerce?
Support varies by tool and pricing tier. Most offer email support on all plans, with phone and priority support on higher tiers. ActiveCampaign is known for responsive support.