#1
M
Marketo
Enterprise marketing automation platform with lead management and revenue attribution.
Email Campaigns Automation Lead Scoring Landing Pages
Best for: EnterpriseB2B companiesComplex marketing
Marketing Automation
Best Marketing Automation for Enterprise [2026]
Enterprise marketing platforms. Compare the top 2 marketing automation tools specifically suited for enterprise needs.
Our Top Pick for Enterprise
M
Marketo
Enterprise marketing automation platform with lead management and revenue attribution.
Why Marketo for Enterprise?
- Enterprise-grade
- Advanced lead scoring
- Multi-touch attribution
- Scalable
Email Campaigns Automation Lead Scoring Landing Pages Integrations Analytics
All Marketing Automation Tools for Enterprise
#2
A
ActiveCampaign
Customer experience automation platform with email marketing, CRM, and sales automation.
Email Campaigns Automation CRM Lead Scoring
Best for: B2B companiesEcommerceAgencies
Quick Comparison
Other Marketing Automation Use Cases
Marketing Automation for Enterprise FAQ
What is the best marketing automation for enterprise?
Based on our analysis, Marketo is the best marketing automation for enterprise, offering the ideal combination of features, pricing, and ease of use for this specific need.
How much does marketing automation software for enterprise cost?
Marketing Automation software for enterprise ranges from affordable entry plans to premium solutions. Most suitable tools start at $29-$895/month.
What features matter most for enterprise use cases?
For enterprise, key features to prioritize include: email campaigns, automation, crm. Also consider ease of setup, pricing flexibility, and integration capabilities.
Is there a free marketing automation option for enterprise?
Most tools in this category offer free trials rather than permanent free tiers. We recommend testing your top choices before committing.
How did you select the best tools for enterprise?
We evaluated tools based on features relevant to enterprise needs, pricing appropriateness, user reviews from similar use cases, and expert testing. Each recommendation considers the unique requirements of enterprise.
Can I switch tools if my enterprise needs change?
Most marketing automation tools support data export. As your needs evolve, you can migrate to more advanced solutions. Our comparison pages detail migration paths between tools.
What marketing automation integrations matter for enterprise?
For enterprise, important integrations typically include Salesforce, Microsoft Dynamics, SAP. Check each tool's integration page for specific compatibility with your stack.
How do I evaluate marketing automation tools for my enterprise needs?
Start with a clear list of must-have features and budget. Test 2-3 top options via free trials. Consider long-term scalability if your enterprise needs may grow.
Are these tools scalable beyond enterprise needs?
Many tools in our list can grow with you. Marketo offer scalable plans for expanding needs.
What support options are available for enterprise?
Support varies by tool and pricing tier. Most offer email support on all plans, with phone and priority support on higher tiers. Marketo is known for responsive support.