HubSpot
All-in-one CRM platform with marketing, sales, and service tools for growing bus...
Salesforce
Enterprise CRM platform with extensive customization and ecosystem for large org...
HubSpot vs Salesforce: Which Is Better in 2026?
Comprehensive comparison of HubSpot and Salesforce covering features, pricing, pros & cons, and our expert verdict to help you make the right choice for your business.
Quick Overview
HubSpot
- Best for: Growing businesses, Marketing teams
- Starting price: Free
- Category: crm
- Founded: 2006
Salesforce
- Best for: Enterprise companies, Complex sales processes
- Starting price: $25/mo
- Category: crm
- Founded: 1999
Feature Comparison
Side-by-side feature comparison to help you understand the key differences between HubSpot and Salesforce.
| Feature | H HubSpot | S Salesforce |
|---|---|---|
| Contact Management | ||
| Pipeline Management | ||
| Email Tracking | ||
| Marketing Automation | ||
| Reporting | ||
| Mobile App | ||
| Integrations | ||
| AI Features |
Our Verdict
After extensive testing and analysis, HubSpot edges out as the winner in this comparison. While both tools excel in their respective areas, HubSpot offers better overall user satisfaction. Salesforce remains a strong alternative, especially for users who prioritize enterprise companies.
Salesforce
Best for Enterprise companies and Complex sales processes. Highly customizable.
Try SalesforcePros & Cons
HubSpot Pros & Cons
Pros
- Generous free tier
- All-in-one platform
- Excellent UI/UX
- Great educational resources
- Strong integrations
Cons
- Expensive at scale
- Complex pricing tiers
- Learning curve
- Limited customization on free tier
Salesforce Pros & Cons
Pros
- Highly customizable
- Massive ecosystem
- Enterprise-grade security
- Advanced analytics
- Industry solutions
Cons
- Expensive
- Steep learning curve
- Complex implementation
- Requires admin expertise
Pricing Comparison
Compare the pricing plans and see which tool offers better value for your budget.
HubSpot
freemium- Contact management
- Email marketing
- Forms
- Remove branding
- Email automation
- Goals
- Marketing automation
- Custom reporting
- SEO tools
- Advanced permissions
- Predictive lead scoring
- Custom objects
Salesforce
subscription- Account & contact management
- Lead management
- Mobile app
- Pipeline management
- Forecasting
- Lead scoring
- Advanced customization
- Workflow automation
- API access
- Unlimited customization
- Premier support
- Sandbox
Which Tool Is Best For You?
Choose HubSpot if you need:
- Growing businesses
- Marketing teams
- Inbound marketing
- B2B companies
- Generous free tier
- All-in-one platform
Choose Salesforce if you need:
- Enterprise companies
- Complex sales processes
- Large teams
- Industry-specific needs
- Highly customizable
- Massive ecosystem
HubSpot vs Salesforce FAQ
What are the main differences between HubSpot and Salesforce?
HubSpot focuses on growing businesses with generous free tier, while Salesforce excels at enterprise companies with highly customizable. Key differences include pricing structure, feature depth, and target user base.
Is HubSpot or Salesforce better for small businesses?
HubSpot offers a free tier which is great for small businesses starting out. For small businesses with limited budgets, consider starting with the tool that offers HubSpot's lower starting price of $0/month.
What is the pricing difference between HubSpot and Salesforce?
HubSpot starts at $0/month with a free tier available, while Salesforce starts at $25/month. Both offer multiple pricing tiers with different feature sets.
Can HubSpot integrate with Salesforce?
While direct integration may vary, both HubSpot and Salesforce support third-party integrations through platforms like Zapier. HubSpot integrates with Salesforce, Slack, Gmail, while Salesforce works with Slack, Gmail, Outlook.
Which tool is easier to use, HubSpot or Salesforce?
Based on user reviews, HubSpot generally receives higher marks for ease of use with a 4.5 rating. However, ease of use can depend on your specific needs and technical background. HubSpot is known for all-in-one platform.
Does HubSpot or Salesforce offer better customer support?
Both HubSpot and Salesforce provide customer support, with options varying by plan tier. HubSpot offers support through standard support channels. Check each tool's specific plan for support details.
What are the pros of HubSpot compared to Salesforce?
HubSpot's main advantages include: Generous free tier, All-in-one platform, Excellent UI/UX. Compared to Salesforce, it's particularly strong for growing businesses.
What are the cons of HubSpot compared to Salesforce?
HubSpot's potential drawbacks include: Expensive at scale, Complex pricing tiers. Salesforce may be a better choice if these limitations affect your use case.
Should I switch from HubSpot to Salesforce or vice versa?
Consider switching if your current tool doesn't meet your needs. Key factors include: current pain points, migration complexity, team training, and total cost of ownership. Use our ROI calculator to estimate the potential impact of switching.
Which tool is best for crm in 2026?
In 2026, HubSpot leads in this comparison with a 4.5 rating. However, the best choice depends on your specific requirements. HubSpot excels for growing businesses, while Salesforce is ideal for enterprise companies.