HubSpot
All-in-one CRM platform with marketing, sales, and service tools for growing bus...
Zoho CRM
Affordable CRM with sales automation, analytics, and multichannel communication....
HubSpot vs Zoho CRM: Which Is Better in 2026?
Comprehensive comparison of HubSpot and Zoho CRM covering features, pricing, pros & cons, and our expert verdict to help you make the right choice for your business.
Quick Overview
HubSpot
- Best for: Growing businesses, Marketing teams
- Starting price: Free
- Category: crm
- Founded: 2006
Zoho CRM
- Best for: Small businesses, Budget-conscious teams
- Starting price: Free
- Category: crm
- Founded: 2005
Feature Comparison
Side-by-side feature comparison to help you understand the key differences between HubSpot and Zoho CRM.
| Feature | H HubSpot | Z Zoho CRM |
|---|---|---|
| Contact Management | ||
| Pipeline Management | ||
| Email Tracking | ||
| Marketing Automation | ||
| Reporting | ||
| Mobile App | ||
| Integrations | ||
| AI Features |
Our Verdict
After extensive testing and analysis, HubSpot edges out as the winner in this comparison. While both tools excel in their respective areas, HubSpot offers better overall user satisfaction. Zoho CRM remains a strong alternative, especially for users who prioritize small businesses.
Zoho CRM
Best for Small businesses and Budget-conscious teams. Very affordable.
Try Zoho CRMPros & Cons
HubSpot Pros & Cons
Pros
- Generous free tier
- All-in-one platform
- Excellent UI/UX
- Great educational resources
- Strong integrations
Cons
- Expensive at scale
- Complex pricing tiers
- Learning curve
- Limited customization on free tier
Zoho CRM Pros & Cons
Pros
- Very affordable
- Feature-rich
- Good free tier
- Zoho ecosystem
- AI assistant
Cons
- Complex interface
- Learning curve
- Support varies
- UI dated
Pricing Comparison
Compare the pricing plans and see which tool offers better value for your budget.
HubSpot
freemium- Contact management
- Email marketing
- Forms
- Remove branding
- Email automation
- Goals
- Marketing automation
- Custom reporting
- SEO tools
- Advanced permissions
- Predictive lead scoring
- Custom objects
Zoho CRM
freemium- 3 users
- Lead management
- Contact management
- Scoring rules
- Workflows
- Multiple pipelines
- SalesSignals
- Blueprint
- Inventory
- Zia AI
- CommandCenter
- Multi-user portals
Which Tool Is Best For You?
Choose HubSpot if you need:
- Growing businesses
- Marketing teams
- Inbound marketing
- B2B companies
- Generous free tier
- All-in-one platform
Choose Zoho CRM if you need:
- Small businesses
- Budget-conscious teams
- Zoho users
- Growing companies
- Very affordable
- Feature-rich
HubSpot vs Zoho CRM FAQ
What are the main differences between HubSpot and Zoho CRM?
HubSpot focuses on growing businesses with generous free tier, while Zoho CRM excels at small businesses with very affordable. Key differences include pricing structure, feature depth, and target user base.
Is HubSpot or Zoho CRM better for small businesses?
HubSpot offers a free tier which is great for small businesses starting out. For small businesses with limited budgets, consider starting with the tool that offers HubSpot's lower starting price of $0/month.
What is the pricing difference between HubSpot and Zoho CRM?
HubSpot starts at $0/month with a free tier available, while Zoho CRM starts at $0/month with a free tier available. Both offer multiple pricing tiers with different feature sets.
Can HubSpot integrate with Zoho CRM?
While direct integration may vary, both HubSpot and Zoho CRM support third-party integrations through platforms like Zapier. HubSpot integrates with Salesforce, Slack, Gmail, while Zoho CRM works with Zoho suite, Google Workspace, Microsoft 365.
Which tool is easier to use, HubSpot or Zoho CRM?
Based on user reviews, HubSpot generally receives higher marks for ease of use with a 4.5 rating. However, ease of use can depend on your specific needs and technical background. HubSpot is known for all-in-one platform.
Does HubSpot or Zoho CRM offer better customer support?
Both HubSpot and Zoho CRM provide customer support, with options varying by plan tier. HubSpot offers support through standard support channels. Check each tool's specific plan for support details.
What are the pros of HubSpot compared to Zoho CRM?
HubSpot's main advantages include: Generous free tier, All-in-one platform, Excellent UI/UX. Compared to Zoho CRM, it's particularly strong for growing businesses.
What are the cons of HubSpot compared to Zoho CRM?
HubSpot's potential drawbacks include: Expensive at scale, Complex pricing tiers. Zoho CRM may be a better choice if these limitations affect your use case.
Should I switch from HubSpot to Zoho CRM or vice versa?
Consider switching if your current tool doesn't meet your needs. Key factors include: current pain points, migration complexity, team training, and total cost of ownership. Use our ROI calculator to estimate the potential impact of switching.
Which tool is best for crm in 2026?
In 2026, HubSpot leads in this comparison with a 4.5 rating. However, the best choice depends on your specific requirements. HubSpot excels for growing businesses, while Zoho CRM is ideal for small businesses.