Mailchimp
All-in-one marketing platform with email, automation, landing pages, and more....
ConvertKit
Email marketing platform designed for creators with powerful automation and land...
Mailchimp vs ConvertKit: Which Is Better in 2026?
Comprehensive comparison of Mailchimp and ConvertKit covering features, pricing, pros & cons, and our expert verdict to help you make the right choice for your business.
Quick Overview
Mailchimp
- Best for: Small businesses, Beginners
- Starting price: Free
- Category: email marketing
- Founded: 2001
ConvertKit
- Best for: Bloggers, Podcasters
- Starting price: Free
- Category: email marketing
- Founded: 2013
Feature Comparison
Side-by-side feature comparison to help you understand the key differences between Mailchimp and ConvertKit.
| Feature | M Mailchimp | C ConvertKit |
|---|---|---|
| Email Campaigns | ||
| Automation | ||
| Landing Pages | ||
| A/B Testing | ||
| Segmentation | ||
| Analytics | ||
| Integrations | ||
| Mobile App |
Our Verdict
After extensive testing and analysis, ConvertKit edges out as the winner in this comparison. While both tools excel in their respective areas, ConvertKit offers better overall user satisfaction. Mailchimp remains a strong alternative, especially for users who prioritize small businesses.
Pros & Cons
Mailchimp Pros & Cons
Pros
- Easy to use
- Great free tier
- All-in-one features
- Good templates
- Strong integrations
Cons
- Expensive at scale
- Limited automation on free
- Pricing by contacts
- Support limited on lower tiers
ConvertKit Pros & Cons
Pros
- Creator-focused
- Visual automation
- Great deliverability
- Simple interface
- Subscriber-centric
Cons
- Limited design options
- Basic analytics
- No mobile app
- Fewer templates
Pricing Comparison
Compare the pricing plans and see which tool offers better value for your budget.
Mailchimp
freemium- 500 contacts
- 1000 emails/month
- Basic templates
- 500 contacts
- 5000 emails/month
- Email templates
- 500 contacts
- 6000 emails/month
- Automations
- Unlimited contacts
- Unlimited emails
- Advanced segmentation
ConvertKit
freemium- Up to 10K subscribers
- Unlimited landing pages
- Email broadcasts
- Automated sequences
- Third-party integrations
- Subscriber tagging
- Subscriber scoring
- Advanced reporting
- Newsletter referral system
Which Tool Is Best For You?
Choose Mailchimp if you need:
- Small businesses
- Beginners
- Ecommerce
- Content creators
- Easy to use
- Great free tier
Choose ConvertKit if you need:
- Bloggers
- Podcasters
- YouTubers
- Online course creators
- Creator-focused
- Visual automation
Mailchimp vs ConvertKit FAQ
What are the main differences between Mailchimp and ConvertKit?
Mailchimp focuses on small businesses with easy to use, while ConvertKit excels at bloggers with creator-focused. Key differences include pricing structure, feature depth, and target user base.
Is Mailchimp or ConvertKit better for small businesses?
Mailchimp offers a free tier which is great for small businesses starting out. For small businesses with limited budgets, consider starting with the tool that offers Mailchimp's lower starting price of $0/month.
What is the pricing difference between Mailchimp and ConvertKit?
Mailchimp starts at $0/month with a free tier available, while ConvertKit starts at $0/month with a free tier available. Both offer multiple pricing tiers with different feature sets.
Can Mailchimp integrate with ConvertKit?
While direct integration may vary, both Mailchimp and ConvertKit support third-party integrations through platforms like Zapier. Mailchimp integrates with Shopify, WooCommerce, WordPress, while ConvertKit works with WordPress, Teachable, Shopify.
Which tool is easier to use, Mailchimp or ConvertKit?
Based on user reviews, ConvertKit generally receives higher marks for ease of use with a 4.7 rating. However, ease of use can depend on your specific needs and technical background. Mailchimp is known for great free tier.
Does Mailchimp or ConvertKit offer better customer support?
Both Mailchimp and ConvertKit provide customer support, with options varying by plan tier. Mailchimp offers support through standard support channels. Check each tool's specific plan for support details.
What are the pros of Mailchimp compared to ConvertKit?
Mailchimp's main advantages include: Easy to use, Great free tier, All-in-one features. Compared to ConvertKit, it's particularly strong for small businesses.
What are the cons of Mailchimp compared to ConvertKit?
Mailchimp's potential drawbacks include: Expensive at scale, Limited automation on free. ConvertKit may be a better choice if these limitations affect your use case.
Should I switch from Mailchimp to ConvertKit or vice versa?
Consider switching if your current tool doesn't meet your needs. Key factors include: current pain points, migration complexity, team training, and total cost of ownership. Use our ROI calculator to estimate the potential impact of switching.
Which tool is best for email marketing in 2026?
In 2026, ConvertKit leads in this comparison with a 4.7 rating. However, the best choice depends on your specific requirements. Mailchimp excels for small businesses, while ConvertKit is ideal for bloggers.