Mixpanel
Product analytics platform for tracking user behavior and conversion funnels....
Amplitude
Digital analytics platform for understanding user behavior across products....
Mixpanel vs Amplitude: Which Is Better in 2026?
Comprehensive comparison of Mixpanel and Amplitude covering features, pricing, pros & cons, and our expert verdict to help you make the right choice for your business.
Quick Overview
Mixpanel
- Best for: Product teams, SaaS companies
- Starting price: Free
- Category: analytics
- Founded: 2009
Amplitude
- Best for: Product teams, Enterprise
- Starting price: Free
- Category: analytics
- Founded: 2012
Feature Comparison
Side-by-side feature comparison to help you understand the key differences between Mixpanel and Amplitude.
| Feature | M Mixpanel | A Amplitude |
|---|---|---|
| Event Tracking | ||
| Funnels | ||
| Retention | ||
| Cohorts | ||
| A/B Testing | ||
| Real-time Data | ||
| API Access | ||
| Mobile SDK |
Our Verdict
After extensive testing and analysis, Mixpanel edges out as the winner in this comparison. While both tools excel in their respective areas, Mixpanel offers more features for the price. Amplitude remains a strong alternative, especially for users who prioritize product teams.
Amplitude
Best for Product teams and Enterprise. Powerful behavioral analytics.
Try AmplitudePros & Cons
Mixpanel Pros & Cons
Pros
- Powerful analytics
- Great free tier
- Real-time data
- User-level tracking
- Easy setup
Cons
- Learning curve
- Can get expensive
- Limited marketing features
- Event-based pricing
Amplitude Pros & Cons
Pros
- Powerful behavioral analytics
- Built-in experimentation
- Great visualizations
- SQL access
- Recommendations
Cons
- Complex for beginners
- Expensive at scale
- MTU-based pricing
- Setup complexity
Pricing Comparison
Compare the pricing plans and see which tool offers better value for your budget.
Mixpanel
freemium- 20M events/month
- Core reports
- Unlimited data history
- Unlimited saved reports
- Data modeling
- Group analytics
- Advanced access controls
- SSO
- Dedicated support
Amplitude
freemium- 50K MTUs
- Core analytics
- Unlimited events
- 1000 MTUs
- Advanced analytics
- Behavioral cohorts
- Custom MTUs
- Experiments
- Predictive analytics
- SSO
- Advanced security
- Dedicated CSM
Which Tool Is Best For You?
Choose Mixpanel if you need:
- Product teams
- SaaS companies
- Mobile apps
- Data-driven teams
- Powerful analytics
- Great free tier
Choose Amplitude if you need:
- Product teams
- Enterprise
- Growth teams
- Data scientists
- Powerful behavioral analytics
- Built-in experimentation
Mixpanel vs Amplitude FAQ
What are the main differences between Mixpanel and Amplitude?
Mixpanel focuses on product teams with powerful analytics, while Amplitude excels at product teams with powerful behavioral analytics. Key differences include pricing structure, feature depth, and target user base.
Is Mixpanel or Amplitude better for small businesses?
Mixpanel offers a free tier which is great for small businesses starting out. For small businesses with limited budgets, consider starting with the tool that offers Mixpanel's lower starting price of $0/month.
What is the pricing difference between Mixpanel and Amplitude?
Mixpanel starts at $0/month with a free tier available, while Amplitude starts at $0/month with a free tier available. Both offer multiple pricing tiers with different feature sets.
Can Mixpanel integrate with Amplitude?
While direct integration may vary, both Mixpanel and Amplitude support third-party integrations through platforms like Zapier. Mixpanel integrates with Segment, Amplitude, Slack, while Amplitude works with Segment, Braze, Snowflake.
Which tool is easier to use, Mixpanel or Amplitude?
Based on user reviews, Mixpanel generally receives higher marks for ease of use with a 4.5 rating. However, ease of use can depend on your specific needs and technical background. Mixpanel is known for great free tier.
Does Mixpanel or Amplitude offer better customer support?
Both Mixpanel and Amplitude provide customer support, with options varying by plan tier. Mixpanel offers support through standard support channels. Check each tool's specific plan for support details.
What are the pros of Mixpanel compared to Amplitude?
Mixpanel's main advantages include: Powerful analytics, Great free tier, Real-time data. Compared to Amplitude, it's particularly strong for product teams.
What are the cons of Mixpanel compared to Amplitude?
Mixpanel's potential drawbacks include: Learning curve, Can get expensive. Amplitude may be a better choice if these limitations affect your use case.
Should I switch from Mixpanel to Amplitude or vice versa?
Consider switching if your current tool doesn't meet your needs. Key factors include: current pain points, migration complexity, team training, and total cost of ownership. Use our ROI calculator to estimate the potential impact of switching.
Which tool is best for analytics in 2026?
In 2026, Mixpanel leads in this comparison with a 4.5 rating. However, the best choice depends on your specific requirements. Mixpanel excels for product teams, while Amplitude is ideal for product teams.