Thinkific
Course creation platform with customizable websites and student engagement tools...
Kajabi
All-in-one platform for courses, memberships, and digital products....
Thinkific vs Kajabi: Which Is Better in 2026?
Comprehensive comparison of Thinkific and Kajabi covering features, pricing, pros & cons, and our expert verdict to help you make the right choice for your business.
Quick Overview
Thinkific
- Best for: Course creators, Educators
- Starting price: Free
- Category: learning
- Founded: 2012
Kajabi
- Best for: Established creators, Coaches
- Starting price: $149/mo
- Category: learning
- Founded: 2010
Feature Comparison
Side-by-side feature comparison to help you understand the key differences between Thinkific and Kajabi.
| Feature | T Thinkific | K Kajabi |
|---|---|---|
| Course Builder | ||
| Payment Processing | ||
| Quizzes | ||
| Certificates | ||
| Student Management | ||
| Email Marketing | ||
| Mobile App | ||
| White Label |
Our Verdict
After extensive testing and analysis, Kajabi edges out as the winner in this comparison. While both tools excel in their respective areas, Kajabi offers better overall user satisfaction. Thinkific remains a strong alternative, especially for users who prioritize course creators.
Pros & Cons
Thinkific Pros & Cons
Pros
- No transaction fees
- Great customization
- Good free tier
- Strong community features
- Nice templates
Cons
- Limited marketing tools
- Basic analytics
- Learning curve
- Add-on costs
Kajabi Pros & Cons
Pros
- True all-in-one
- No transaction fees
- Great marketing tools
- Beautiful templates
- Excellent support
Cons
- Most expensive
- Overkill for beginners
- Learning curve
- Limited customization
Pricing Comparison
Compare the pricing plans and see which tool offers better value for your budget.
Thinkific
freemium- 1 course
- Unlimited students
- Basic features
- Unlimited courses
- Custom domain
- Coupons & promotions
- Assignments
- Memberships
- Live lessons
- Communities
- Bundles
- Bulk operations
Kajabi
subscription- 1 product
- 1 funnel
- 10K contacts
- 3 products
- 3 funnels
- 25K contacts
- 15 products
- 15 funnels
- 100K contacts
- 100 products
- 100 funnels
- 100K+ contacts
Which Tool Is Best For You?
Choose Thinkific if you need:
- Course creators
- Educators
- Small businesses
- Membership sites
- No transaction fees
- Great customization
Choose Kajabi if you need:
- Established creators
- Coaches
- Full-time course businesses
- Digital entrepreneurs
- True all-in-one
- No transaction fees
Thinkific vs Kajabi FAQ
What are the main differences between Thinkific and Kajabi?
Thinkific focuses on course creators with no transaction fees, while Kajabi excels at established creators with true all-in-one. Key differences include pricing structure, feature depth, and target user base.
Is Thinkific or Kajabi better for small businesses?
Thinkific offers a free tier which is great for small businesses starting out. For small businesses with limited budgets, consider starting with the tool that offers Thinkific's lower starting price of $0/month.
What is the pricing difference between Thinkific and Kajabi?
Thinkific starts at $0/month with a free tier available, while Kajabi starts at $149/month. Both offer multiple pricing tiers with different feature sets.
Can Thinkific integrate with Kajabi?
While direct integration may vary, both Thinkific and Kajabi support third-party integrations through platforms like Zapier. Thinkific integrates with Zapier, Mailchimp, ActiveCampaign, while Kajabi works with Stripe, PayPal, Zapier.
Which tool is easier to use, Thinkific or Kajabi?
Based on user reviews, Kajabi generally receives higher marks for ease of use with a 4.6 rating. However, ease of use can depend on your specific needs and technical background. Thinkific is known for great customization.
Does Thinkific or Kajabi offer better customer support?
Both Thinkific and Kajabi provide customer support, with options varying by plan tier. Thinkific offers support through standard support channels. Check each tool's specific plan for support details.
What are the pros of Thinkific compared to Kajabi?
Thinkific's main advantages include: No transaction fees, Great customization, Good free tier. Compared to Kajabi, it's particularly strong for course creators.
What are the cons of Thinkific compared to Kajabi?
Thinkific's potential drawbacks include: Limited marketing tools, Basic analytics. Kajabi may be a better choice if these limitations affect your use case.
Should I switch from Thinkific to Kajabi or vice versa?
Consider switching if your current tool doesn't meet your needs. Key factors include: current pain points, migration complexity, team training, and total cost of ownership. Use our ROI calculator to estimate the potential impact of switching.
Which tool is best for learning in 2026?
In 2026, Kajabi leads in this comparison with a 4.6 rating. However, the best choice depends on your specific requirements. Thinkific excels for course creators, while Kajabi is ideal for established creators.