Acuity Scheduling Pricing & Plans [2026]

Acuity Scheduling offers four pricing tiers starting at $20 per month, with all plans including a 7-day free trial and no setup fees. Annual billing provides a 20% discount across all plans, making the effective monthly costs more affordable for committed users.

Starter Plan ($20/month)

The Starter plan supports one calendar and includes client self-scheduling, unlimited services and appointments, payment processing through major providers, and basic automation features. You get logo display, color customization, and automatic time zone conversion. This plan works well for solopreneurs and freelancers who need reliable scheduling without team complexity.

Standard Plan ($34/month)

At $34 monthly, the Standard plan adds worldwide SMS reminders, appointment packages with payment plans, and subscription/membership capabilities. You can manage up to 6 staff calendars, making this suitable for small growing businesses. The package and membership features alone often justify the upgrade cost for service-based businesses.

Premium Plan ($61/month)

The Premium tier supports up to 36 calendars and adds multiple time zone management, HIPAA compliance with BAA signing, and custom API access for developers. The 'Powered by Acuity' branding removal creates a more professional appearance. This plan targets larger practices, healthcare providers, and businesses with complex compliance requirements.

Enterprise Plan (Custom Pricing)

Enterprise customers receive unlimited scheduling instances, dedicated account management, custom BAA agreements, and additional APIs. The centralized enterprise dashboard manages multiple business locations efficiently. Contact sales for pricing, but expect significant investment suitable for large organizations.

Compared to competitors like Calendly (starting at $10/month) or Setmore (free plan available), Acuity's pricing reflects its comprehensive feature set. While more expensive than basic scheduling tools, the integrated payment processing, client management, and business automation features provide strong value for service businesses that can utilize the full platform capabilities. However, users seeking simple scheduling may find better value elsewhere.

Acuity Scheduling earns a 4.5/5 rating for its comprehensive approach to appointment scheduling and business management. The platform excels in areas that matter most to service-based businesses: seamless client self-scheduling, robust payment processing, and extensive customization options. Its integration capabilities, particularly with Google Calendar and major payment processors, create a professional booking experience that reduces administrative overhead.

The main strengths include powerful automation features, excellent payment integration, and scalability from solo practitioners to medium-sized teams. Users consistently praise the time savings and professional client experience. However, the interface feels somewhat dated compared to newer competitors, and the learning curve for advanced features can be steep. Team collaboration features are limited compared to dedicated team scheduling tools.

Best alternatives to consider: Calendly offers superior simplicity and team features, Setmore provides a generous free plan for basic needs, while SimplyBook.me delivers more modern interface design. For healthcare-specific needs, SimplePractice or TherapyNotes might offer more specialized EMR integration.

Choose Acuity if you run a service-based business requiring payment processing, client management, and booking automation in one platform. The investment pays off quickly for consultants, healthcare providers, fitness professionals, and coaches who value customization and comprehensive client management over simplified scheduling.