Amplitude Pricing & Plans [2026]

Amplitude uses a freemium pricing model based on Monthly Tracked Users (MTUs), making it accessible for small teams while scaling with your business growth. The platform offers four distinct tiers, each designed for different organizational needs and stages of growth.

Starter Plan - Free

The free Starter plan is surprisingly generous, supporting up to 50,000 MTUs and 10 million events per month. You get access to core analytics features, behavioral cohorts, session replay, unlimited feature flags, and basic web experimentation tools. This plan includes one year of data retention and access to Amplitude's learning resources.

However, you're limited to basic features without custom events, advanced segmentation, or customer support. For many startups and small teams, this free tier provides substantial value for understanding user behavior without financial commitment.

Plus Plan - Starting at $49/month

The Plus plan begins at $49 monthly for up to 300,000 MTUs, but pricing scales based on usage. At 25,000 MTUs, you'll pay around $311 monthly, while 100,000 MTUs costs approximately $1,061 monthly. This plan adds behavioral cohorts, custom audiences, feature tagging, and online customer support.

The Plus plan works well for growing teams that need more advanced segmentation and longer data retention. However, the MTU-based pricing can become expensive quickly as your user base grows, making cost forecasting challenging for rapidly scaling companies.

Growth Plan - Custom Pricing

Growth plan pricing starts around $36,000 annually according to user reports, though Amplitude doesn't publish transparent pricing. This tier includes advanced behavioral analysis, causal insights, feature experimentation, real-time streaming, and predictive audiences.

The Growth plan is designed for mid-market companies with complex analytics needs and dedicated data teams. The lack of transparent pricing can be frustrating for budget planning, requiring sales conversations to understand actual costs.

Enterprise Plan - Custom Pricing

Enterprise pricing is fully customized based on your specific requirements and data volume. You get cross-product analysis, advanced data governance, multi-armed bandit experiments, dedicated account management, and enterprise security features.

Large organizations with millions of users and complex compliance requirements will find value in the Enterprise tier, but expect significant investment. Many users report enterprise plans can easily exceed $100,000 annually.

Compared to competitors like Mixpanel or Google Analytics, Amplitude's pricing is generally higher but includes more advanced behavioral analytics capabilities. The free tier offers exceptional value, but costs can escalate quickly as you scale, making it important to factor growth projections into your budget planning.

Amplitude stands out as one of the most powerful product analytics platforms available, offering unmatched depth in behavioral analysis and user journey understanding. Its event-based approach provides significantly richer insights than traditional web analytics, making it invaluable for product teams focused on user experience optimization. The generous free tier makes enterprise-grade analytics accessible to startups, while the platform scales effectively for large organizations.

However, Amplitude comes with notable drawbacks. The learning curve is steep, particularly for non-technical users, and the platform can feel overwhelming initially. Pricing becomes expensive quickly as you scale, with MTU-based costs that can surprise growing companies. The complexity may be overkill for simple products or teams just starting with analytics.

Amplitude is ideal for SaaS companies, mobile apps, e-commerce platforms, and any product-led organization with complex user journeys. It's particularly valuable for teams running regular experiments, needing advanced segmentation, or requiring deep behavioral insights. Companies with dedicated data teams will extract the most value from its advanced features.

For simpler needs, consider Mixpanel for more straightforward event analytics, Google Analytics 4 for basic behavioral tracking, or Heap for automated event capture. Hotjar or FullStory might be better for teams primarily focused on user experience insights rather than complex behavioral analysis.

Overall, Amplitude earns a solid 4.2/5 rating. It delivers exceptional analytical power and flexibility for teams that can leverage its capabilities, but the complexity and cost considerations prevent it from being universally suitable. If you have the resources to implement it properly and the scale to justify the investment, Amplitude provides unparalleled insights into user behavior.