Starter
Free
What's included:
- 50K MTUs
- Core analytics
- Unlimited events
A
Amplitude Pricing [2026]
Complete pricing breakdown for Amplitude. Compare plans, features, and find the best value.
Amplitude Plans & Pricing
Plus
$49 /mo
Save ~20% with annual billing
What's included:
- 1000 MTUs
- Advanced analytics
- Behavioral cohorts
Growth
Free
What's included:
- Custom MTUs
- Experiments
- Predictive analytics
Enterprise
Free
What's included:
- SSO
- Advanced security
- Dedicated CSM
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
Features by Plan
| Feature | Starter | Plus | Growth | Enterprise |
|---|---|---|---|---|
| Event Tracking | ||||
| Funnels | ||||
| Retention | ||||
| Cohorts | ||||
| A/B Testing | ||||
| Real-time Data | ||||
| API Access | ||||
| Mobile SDK |
How Amplitude Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| A Amplitude Current | Free | Product teams | ||
| M Mixpanel | Free | Product teams | Compare |
Is Amplitude Worth It?
Great Value If You Need
- Powerful behavioral analytics
- Built-in experimentation
- Great visualizations
- SQL access
Consider Alternatives If
- Complex for beginners
- Expensive at scale
- MTU-based pricing
- Setup complexity
Our Verdict
Amplitude offers excellent value with its free tier and competitive paid plans. It's best suited for Product teams and Enterprise. Starting at $0/mo, it's accessible for most budgets.
Value Score 4.2/5
Amplitude Pricing FAQ
How much does Amplitude cost?
Amplitude offers a free tier and starts at $0/month. Pricing varies based on the plan you choose and the number of users.
Does Amplitude have a free plan?
Yes, Amplitude offers a free tier with limited features. This is great for trying out the platform or for very small teams.
Does Amplitude offer discounts for annual billing?
Most SaaS tools, including Amplitude, offer 10-20% discounts when you pay annually instead of monthly. This can save you significant money per year.
Which Amplitude plan is best for small businesses?
For small businesses, we recommend the Plus plan at $49/month. It offers the best balance of features and value for growing teams.
Can I change my Amplitude plan later?
Yes, you can upgrade or downgrade your Amplitude plan at any time. Upgrades are typically prorated, and downgrades take effect at your next billing cycle.
Does Amplitude offer nonprofit or education discounts?
Many SaaS tools offer special pricing for nonprofits and educational institutions. Contact Amplitude sales directly to inquire about available discounts.
What payment methods does Amplitude accept?
Amplitude typically accepts major credit cards (Visa, Mastercard, American Express) and often supports invoicing for annual enterprise plans. Some tools also accept PayPal.
Is there a money-back guarantee?
Most SaaS tools offer a satisfaction guarantee or free trial period. Check Amplitude's terms of service for their specific refund policy.
How does Amplitude pricing compare to alternatives?
Amplitude is priced competitively compared to alternatives. Mixpanel offers comparable features starting at $varying prices/month.
Are there any hidden fees with Amplitude?
We highlight all known fees in our pricing analysis. Watch for potential additional costs like extra users, storage upgrades, premium support, or advanced features not included in base plans.