Starter
$39 /mo
Save ~20% with annual billing
What's included:
- Up to 2,500 contacts
- Unlimited emails
- Basic automations
- Email support
Dr
Drip Pricing & Plans [2026]
Complete pricing breakdown for Drip. Compare plans, features, and find the best value.
Starting from $39 /month
Try Drip Quick Answer
How much does Drip cost in 2026?
Drip starts at $39/month for the Starter plan. 4 plans available.
Free Tier No
Starting Price $39/mo
Plans 4 tiers
Billing Monthly/Annual
Starting Price $39/mo
Plans Available 4 plans
Annual Discount Save 20%
Best For Ecommerce stores selling digital/physical goods
Drip Plans & Pricing
Growth
$89 /mo
Save ~20% with annual billing
What's included:
- Up to 5,000 contacts
- Advanced segmentation
- Visual workflow builder
- A/B testing
- Priority support
Scale
$154 /mo
Save ~20% with annual billing
What's included:
- Up to 10,000 contacts
- Advanced reporting
- Custom fields
- Phone support
- Migration assistance
Enterprise
$289 /mo
Save ~20% with annual billing
What's included:
- Up to 20,000 contacts
- Dedicated support
- Advanced integrations
- Custom onboarding
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How Drip Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| Dr Drip Current | $39/mo | Ecommerce stores selling digital/physical goods | ||
| Bh beehiiv | Free | Individual creators and influencers building personal newsletters | Compare | |
| Aw AWeber | $19/mo | Small business email campaigns and list growth | Compare | |
| Kl Klaviyo | Free | Ecommerce brands building personalized campaigns for sales and loyalty | Compare | |
| C ConvertKit | Free | Bloggers | Compare | |
| AC ActiveCampaign | $15/mo | Small to mid-market businesses needing integrated marketing automation and CRM | Compare |
Features by Plan
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Visual drag-and-drop workflow builder Complex automations and one-off rules | ||||
| Smart behavioral and lifecycle segmentation Auto-updating segments | ||||
| Prebuilt workflows and 50+ ecommerce email templates Cart abandonment, onboarding, event reminders | ||||
| Dynamic product blocks Insert top-sellers or abandoned cart items | ||||
| Brand style syncing Logo, colors, fonts customization | ||||
| A/B testing Up to four email variations or subject lines | ||||
| Onsite popups, embedded forms, and quizzes List growth tools | ||||
| Advanced reporting and ROI metrics Campaign optimization insights | ||||
| 99%+ email deliverability Dedicated team support | ||||
| Visual point-and-click email builder Device previews and liquid personalization | ||||
| Dynamic content Personalized email content | ||||
| Cart abandonment recovery Automated ecommerce workflows |
Drip Pros & Cons
Great Value If You Need
- High deliverability (99-99.8%) backed by dedicated team
- Powerful automation and segmentation for revenue growth
- Ecommerce-specific tools like dynamic products and cart recovery
- Exceptional customer support with 99% satisfaction rate
Consider Alternatives If
- Usage-based pricing may become unpredictable with growth
- Ecommerce-heavy focus may limit non-sales B2C appeal
- No free tier beyond 14-day trial
- Advanced features could overwhelm absolute beginners
Our Verdict
Drip offers solid value for its feature set. It's best suited for Ecommerce stores selling digital/physical goods and B2C creators, brands, travel, and education businesses. Starting at $39/mo, it's accessible for most budgets.
Value Score 4.2/5
Drip Pricing FAQ
How much does Drip cost in 2026?
Drip costs $39/month for the Starter plan. 4 plans available ranging up to $289/month.
Does Drip have a free plan or free tier?
No, Drip doesn't offer a permanent free plan. Pricing starts at $39/month for the Starter plan. However, they may offer a free trial period.
What are the limits of Drip's cheapest plan?
The Starter plan ($39/mo) includes: Up to 2,500 contacts; Unlimited emails; Basic automations; Email support. Higher tiers add more advanced features.
Is Drip worth it for small teams and personal use?
Drip is positioned as a premium option at $39/mo. Best for: Ecommerce stores selling digital/physical goods and B2C creators, brands, travel, and education businesses. Highly rated (4.5/5) by 500+ users.
Drip vs beehiiv pricing — which is cheaper?
Drip starts at $39/mo vs beehiiv at Free. Drip is more affordable. Compare features side-by-side to decide.
Does Drip offer discounts for annual billing?
Yes, most email marketing tools including Drip offer 10-20% discounts when you pay annually instead of monthly. This can save you approximately $94 per year depending on your plan.