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Heap Pricing & Plans [2026]

Complete pricing breakdown for Heap. Compare plans, features, and find the best value.

4.3 Our Rating
| subscription pricing
Starting from Free
Free tier available Try Heap
💡 Quick Answer

How much does Heap cost in 2026?

Heap offers a FREE plan. Paid plans start at $99/month. 4 plans are available with monthly billing.

Free Tier Yes ✓
Starting Price Free
Plans 4 tiers
Billing Monthly/Annual
🆓 Starting Price Free
📋 Plans Available 4 plans
💸 Annual Discount Save 20%
🎯 Best For Product teams analyzing user journeys to boost conversion and retention

Heap Plans & Pricing

Free

Free

What's included:

  • Basic automatic capture
  • Up to 10,000 sessions
  • Basic reports

Pro

$499 /mo

Save ~20% with annual billing

What's included:

  • CoPilot AI
  • Advanced integrations
  • Custom dashboards
  • Priority support

Enterprise

$1499 /mo

Save ~20% with annual billing

What's included:

  • Heap Illuminate
  • Advanced security
  • Custom implementation
  • Dedicated success manager
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.

How Heap Pricing Compares

Tool Starting Price Free Tier Best For
Heap Current Free Product teams analyzing user journeys to boost conversion and retention
Plausible Analytics $9/mo Privacy-conscious websites and blogs Compare
Mixpanel Free Product teams Compare
Amplitude Free Product teams Compare
Google Analytics Free Website owners and bloggers tracking visitor behavior Compare
Hotjar Free E-commerce optimization Compare

Features by Plan

Feature FreeGrowthProEnterprise
Automatic Event Capture Captures all user interactions without manual tagging
Retroactive Event Definition Analyze past data without pre-tagging
Real-time Reports 100% real-time across all dashboards
CoPilot AI Tool AI-guided insights for users without analytics experience
Product Analytics End-to-end user behavior tracking
Heap Illuminate Data science alerts for friction and opportunity moments
No-code Setup Single snippet implementation
Complex App Support Optimized for intricate web and mobile applications
Data Organization Structured data management for analysis
Quantitative + Qualitative Integration Combines metrics with session insights
Conversion Tracking Advanced conversion funnel analysis
Custom Dashboards Personalized reporting interfaces

Heap Pros & Cons

Great Value If You Need

  • Zero tagging maintenance with automatic tracking
  • Retroactive analysis capabilities for evolving business needs
  • Real-time insights for faster decision making
  • Complete data capture reveals unknown user behaviors

Consider Alternatives If

  • Chaotic data volume from auto-tracking can create storage challenges
  • High support costs for segmenting massive datasets
  • PII exposure risks with aggressive data capture
  • Custom pricing model lacks transparency

Our Verdict

Heap offers excellent value with its free tier and competitive paid plans. It's best suited for Product teams analyzing user journeys to boost conversion and retention and Marketers identifying friction in complex applications without manual tagging. At $99/mo, it's a premium option but justifies the cost with zero tagging maintenance with automatic tracking.

Value Score 4.0/5

Heap Pricing FAQ

How much does Heap cost in 2026?

Heap offers a FREE plan with Basic automatic capture. Paid plans start at $99/month.

Does Heap have a free plan or free tier?

Yes! Heap offers a free Free plan that includes: Basic automatic capture, Up to 10,000 sessions, Basic reports. Perfect for product teams analyzing user journeys to boost conversion and retention.

What are the limits of Heap's free plan?

The Free plan (Free) includes: Basic automatic capture; Up to 10,000 sessions; Basic reports. Upgrade to paid plans for more features and higher limits.

Is Heap worth it for small teams and personal use?

Heap is excellent for small teams thanks to its free tier. Best for: Product teams analyzing user journeys to boost conversion and retention and Marketers identifying friction in complex applications without manual tagging. Rated 4.3/5.

Heap vs Plausible Analytics pricing — which is cheaper?

Heap starts at Free vs Plausible Analytics at $9/mo. Plausible Analytics is cheaper. Compare features side-by-side to decide.

Does Heap offer discounts for annual billing?

Yes, most analytics tools including Heap offer 10-20% discounts when you pay annually instead of monthly. This can save you approximately $238 per year depending on your plan.

MT
Michael Torres Technical Editor

Michael brings 10 years of technical writing and software development experience to his reviews. He holds certifications in multiple cloud platforms a...

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