HubSpot Pricing [2026]

Complete pricing breakdown for HubSpot. Compare plans, features, and find the best value.

4.5 (10.5k reviews)
| freemium pricing
Starting from Free
Free tier available Try HubSpot

HubSpot Plans & Pricing

Free

Free

What's included:

  • Contact management
  • Email marketing
  • Forms
  • Live chat

Starter

$20 /mo

Save ~20% with annual billing

What's included:

  • Remove branding
  • Email automation
  • Goals
  • Landing pages

Enterprise

$3600 /mo

Save ~20% with annual billing

What's included:

  • Advanced permissions
  • Predictive lead scoring
  • Custom objects
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.

Features by Plan

Feature FreeStarterProfessionalEnterprise
Contact Management
Pipeline Management
Email Tracking
Marketing Automation
Reporting
Mobile App
Integrations
AI Features

How HubSpot Pricing Compares

Tool Starting Price Free Tier Best For
HubSpot Current Free Growing businesses
Close $49/mo Inside sales teams Compare
Pipedrive $14/mo Sales teams Compare
Freshsales Free SMBs Compare
Salesforce $25/mo Enterprise companies Compare
Zoho CRM Free Small businesses Compare

Is HubSpot Worth It?

Great Value If You Need

  • Generous free tier
  • All-in-one platform
  • Excellent UI/UX
  • Great educational resources

Consider Alternatives If

  • Expensive at scale
  • Complex pricing tiers
  • Learning curve
  • Limited customization on free tier

Our Verdict

HubSpot offers excellent value with its free tier and competitive paid plans. It's best suited for Growing businesses and Marketing teams. Starting at $0/mo, it's accessible for most budgets.

Value Score 4.2/5

HubSpot Pricing FAQ

How much does HubSpot cost?

HubSpot offers a free tier and starts at $0/month. Pricing varies based on the plan you choose and the number of users.

Does HubSpot have a free plan?

Yes, HubSpot offers a free tier with limited features. This is great for trying out the platform or for very small teams.

Does HubSpot offer discounts for annual billing?

Most SaaS tools, including HubSpot, offer 10-20% discounts when you pay annually instead of monthly. This can save you significant money per year.

Which HubSpot plan is best for small businesses?

For small businesses, we recommend the Starter plan at $20/month. It offers the best balance of features and value for growing teams.

Can I change my HubSpot plan later?

Yes, you can upgrade or downgrade your HubSpot plan at any time. Upgrades are typically prorated, and downgrades take effect at your next billing cycle.

Does HubSpot offer nonprofit or education discounts?

Many SaaS tools offer special pricing for nonprofits and educational institutions. Contact HubSpot sales directly to inquire about available discounts.

What payment methods does HubSpot accept?

HubSpot typically accepts major credit cards (Visa, Mastercard, American Express) and often supports invoicing for annual enterprise plans. Some tools also accept PayPal.

Is there a money-back guarantee?

Most SaaS tools offer a satisfaction guarantee or free trial period. Check HubSpot's terms of service for their specific refund policy.

How does HubSpot pricing compare to alternatives?

HubSpot is priced competitively compared to alternatives. Close offers comparable features starting at $49/month.

Are there any hidden fees with HubSpot?

We highlight all known fees in our pricing analysis. Watch for potential additional costs like extra users, storage upgrades, premium support, or advanced features not included in base plans.

AM
Alex Morgan Senior SaaS Analyst

Alex has spent over 8 years analyzing and comparing business software solutions. With a background in enterprise software sales and product management...

127 articles
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