Growth
$895 /mo
Save ~20% with annual billing
What's included:
- Email marketing
- Lead management
- Landing pages
M
Marketo Pricing [2026]
Complete pricing breakdown for Marketo. Compare plans, features, and find the best value.
Starting from $895 /month
Try Marketo Marketo Plans & Pricing
Select
$1795 /mo
Save ~20% with annual billing
What's included:
- Account-based marketing
- Advanced analytics
- Predictive content
Prime
$3175 /mo
Save ~20% with annual billing
What's included:
- Target account management
- Multi-touch attribution
- Premium support
Ultimate
Free
What's included:
- Full platform
- Custom integrations
- Dedicated success manager
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
Features by Plan
| Feature | Growth | Select | Prime | Ultimate |
|---|---|---|---|---|
| Email Campaigns | ||||
| Automation | ||||
| CRM | ||||
| Lead Scoring | ||||
| Landing Pages | ||||
| SMS Marketing | ||||
| Integrations | ||||
| Analytics |
How Marketo Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| M Marketo Current | $895/mo | Enterprise | ||
| A ActiveCampaign | $29/mo | B2B companies | Compare |
Is Marketo Worth It?
Great Value If You Need
- Enterprise-grade
- Advanced lead scoring
- Multi-touch attribution
- Scalable
Consider Alternatives If
- Very expensive
- Complex setup
- Steep learning curve
- Requires dedicated admin
Our Verdict
Marketo offers solid value for its feature set. It's best suited for Enterprise and B2B companies. At $895/mo, it's a premium option but justifies the cost with enterprise-grade.
Value Score 3.9/5
Marketo Pricing FAQ
How much does Marketo cost?
Marketo starts at $895/month. Pricing varies based on the plan you choose and the number of users.
Does Marketo have a free plan?
Marketo doesn't offer a permanent free plan, but they do provide a free trial so you can test the platform before committing.
Does Marketo offer discounts for annual billing?
Most SaaS tools, including Marketo, offer 10-20% discounts when you pay annually instead of monthly. This can save you approximately $2148 per year.
Which Marketo plan is best for small businesses?
For small businesses, we recommend the Select plan at $1795/month. It offers the best balance of features and value for growing teams.
Can I change my Marketo plan later?
Yes, you can upgrade or downgrade your Marketo plan at any time. Upgrades are typically prorated, and downgrades take effect at your next billing cycle.
Does Marketo offer nonprofit or education discounts?
Many SaaS tools offer special pricing for nonprofits and educational institutions. Contact Marketo sales directly to inquire about available discounts.
What payment methods does Marketo accept?
Marketo typically accepts major credit cards (Visa, Mastercard, American Express) and often supports invoicing for annual enterprise plans. Some tools also accept PayPal.
Is there a money-back guarantee?
Most SaaS tools offer a satisfaction guarantee or free trial period. Check Marketo's terms of service for their specific refund policy.
How does Marketo pricing compare to alternatives?
Marketo is priced at a premium compared to alternatives. ActiveCampaign offers comparable features starting at $29/month.
Are there any hidden fees with Marketo?
We highlight all known fees in our pricing analysis. Watch for potential additional costs like extra users, storage upgrades, premium support, or advanced features not included in base plans.