Free
Free
What's included:
- 20M events/month
- Core reports
- Unlimited data history
M
Mixpanel Pricing [2026]
Complete pricing breakdown for Mixpanel. Compare plans, features, and find the best value.
Mixpanel Plans & Pricing
Growth
$20 /mo
Save ~20% with annual billing
What's included:
- Unlimited saved reports
- Data modeling
- Group analytics
Enterprise
Free
What's included:
- Advanced access controls
- SSO
- Dedicated support
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
Features by Plan
| Feature | Free | Growth | Enterprise |
|---|---|---|---|
| Event Tracking | |||
| Funnels | |||
| Retention | |||
| Cohorts | |||
| A/B Testing | |||
| Real-time Data | |||
| API Access | |||
| Mobile SDK |
How Mixpanel Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| M Mixpanel Current | Free | Product teams | ||
| A Amplitude | Free | Product teams | Compare |
Is Mixpanel Worth It?
Great Value If You Need
- Powerful analytics
- Great free tier
- Real-time data
- User-level tracking
Consider Alternatives If
- Learning curve
- Can get expensive
- Limited marketing features
- Event-based pricing
Our Verdict
Mixpanel offers excellent value with its free tier and competitive paid plans. It's best suited for Product teams and SaaS companies. Starting at $0/mo, it's accessible for most budgets.
Value Score 4.2/5
Mixpanel Pricing FAQ
How much does Mixpanel cost?
Mixpanel offers a free tier and starts at $0/month. Pricing varies based on the plan you choose and the number of users.
Does Mixpanel have a free plan?
Yes, Mixpanel offers a free tier with limited features. This is great for trying out the platform or for very small teams.
Does Mixpanel offer discounts for annual billing?
Most SaaS tools, including Mixpanel, offer 10-20% discounts when you pay annually instead of monthly. This can save you significant money per year.
Which Mixpanel plan is best for small businesses?
For small businesses, we recommend the Growth plan at $20/month. It offers the best balance of features and value for growing teams.
Can I change my Mixpanel plan later?
Yes, you can upgrade or downgrade your Mixpanel plan at any time. Upgrades are typically prorated, and downgrades take effect at your next billing cycle.
Does Mixpanel offer nonprofit or education discounts?
Many SaaS tools offer special pricing for nonprofits and educational institutions. Contact Mixpanel sales directly to inquire about available discounts.
What payment methods does Mixpanel accept?
Mixpanel typically accepts major credit cards (Visa, Mastercard, American Express) and often supports invoicing for annual enterprise plans. Some tools also accept PayPal.
Is there a money-back guarantee?
Most SaaS tools offer a satisfaction guarantee or free trial period. Check Mixpanel's terms of service for their specific refund policy.
How does Mixpanel pricing compare to alternatives?
Mixpanel is priced competitively compared to alternatives. Amplitude offers comparable features starting at $varying prices/month.
Are there any hidden fees with Mixpanel?
We highlight all known fees in our pricing analysis. Watch for potential additional costs like extra users, storage upgrades, premium support, or advanced features not included in base plans.