Foundation
$99 /mo
Save ~20% with annual billing
What's included:
- Keyword Explorer
- Site Crawl
- Rank Tracking
- Link Research
Mz
Moz Pricing & Plans [2026]
Complete pricing breakdown for Moz. Compare plans, features, and find the best value.
Quick Answer
How much does Moz cost in 2026?
Moz offers a FREE plan. Paid plans start at $99/month. 4 plans are available with monthly billing.
Free Tier Yes ✓
Starting Price Free
Plans 4 tiers
Billing Monthly/Annual
Starting Price Free
Plans Available 4 plans
Annual Discount Save 20%
Best For Agencies managing client SEO campaigns with comprehensive tracking
Moz Plans & Pricing
Medium
$179 /mo
Save ~20% with annual billing
What's included:
- All Foundation features
- Advanced keyword research
- Enhanced site crawl
- Priority support
Large
$299 /mo
Save ~20% with annual billing
What's included:
- All Medium features
- Expanded keyword tracking
- Advanced reporting
- API access
Premium
$599 /mo
Save ~20% with annual billing
What's included:
- All Large features
- White-label reporting
- Custom onboarding
- Dedicated support
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How Moz Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| Mz Moz Current | Free | Agencies managing client SEO campaigns with comprehensive tracking | ||
| A Ahrefs | $99/mo | Link builders | Compare | |
| S SEMrush | Free | Full-stack marketers | Compare | |
| SR SE Ranking | $65/mo | SEO agencies managing multiple clients with white-label reporting | Compare | |
| Sf Screaming Frog | Free | Technical SEO site audits on large websites | Compare | |
| Su Surfer SEO | $89/mo | Content teams optimizing articles for Google and AI search visibility | Compare |
Features by Plan
| Feature | Foundation | Medium | Large | Premium |
|---|---|---|---|---|
| Keyword Explorer 1.25B suggestions, volume, difficulty, CTR, intent analysis | ||||
| Site Crawl & Audit Unlimited technical SEO diagnostics | ||||
| Rank Tracking Customizable daily/weekly tracking | ||||
| Link Research & Backlink Checker Comprehensive backlink analysis | ||||
| Page Optimization On-page grading and recommendations | ||||
| Local Citation Management Citation building and management for local SEO | ||||
| Reputation & Review Monitoring Multi-location review tracking | ||||
| Domain Authority Checker Free tool with expanded Pro features | ||||
| MozBar Browser Extension Free browser extension for on-the-go metrics | ||||
| Competitive Analysis AI-powered SERP insights and competitor research | ||||
| Keyword Lists & Clustering Advanced keyword strategy and organization | ||||
| AI-Powered Insights Smart recommendations and content strategy |
Moz Pros & Cons
Great Value If You Need
- Accurate, non-inflated data trusted by 500K+ marketers
- All-in-one centralized dashboard for streamlined workflows
- Extensive free tools lower entry barrier
- Rich learning resources including Moz Academy and Whiteboard Friday
Consider Alternatives If
- Pricing not transparent, requires quote or trial for current rates
- Free tools severely limited with query caps
- Advanced features locked to enterprise plans
- Can be overwhelming for absolute beginners
Our Verdict
Moz offers excellent value with its free tier and competitive paid plans. It's best suited for Agencies managing client SEO campaigns with comprehensive tracking and Local businesses needing citation building and review monitoring. At $99/mo, it's a premium option but justifies the cost with accurate, non-inflated data trusted by 500k+ marketers.
Value Score 4.2/5
Moz Pricing FAQ
How much does Moz cost in 2026?
Moz offers a FREE plan with basic features. Paid plans start at $99/month.
Does Moz have a free plan or free tier?
Yes! Moz offers a free Foundation plan that includes: Keyword Explorer, Site Crawl, Rank Tracking. Perfect for agencies managing client seo campaigns with comprehensive tracking.
What are the limits of Moz's free plan?
The Foundation plan (Free) includes: Keyword Explorer; Site Crawl; Rank Tracking; Link Research. Upgrade to paid plans for more features and higher limits.
Is Moz worth it for small teams and personal use?
Moz is excellent for small teams thanks to its free tier. Best for: Agencies managing client SEO campaigns with comprehensive tracking and Local businesses needing citation building and review monitoring. Highly rated (4.5/5).
Moz vs Ahrefs pricing — which is cheaper?
Moz starts at Free vs Ahrefs at $99/mo. Moz is more affordable. Compare features side-by-side to decide.
Does Moz offer discounts for annual billing?
Yes, most seo tools tools including Moz offer 10-20% discounts when you pay annually instead of monthly. This can save you approximately $238 per year depending on your plan.