Free
Free
What's included:
- 500 responses
- 8 question types
- 3 active surveys
- 50+ survey templates
- Basic data exports
Qu
Qualtrics Pricing & Plans [2026]
Complete pricing breakdown for Qualtrics. Compare plans, features, and find the best value.
Quick Answer
How much does Qualtrics cost in 2026?
Qualtrics offers a FREE plan. Paid plans start at $99/month. 3 plans are available with monthly billing.
Free Tier Yes ✓
Starting Price Free
Plans 3 tiers
Billing Monthly/Annual
Starting Price Free
Plans Available 3 plans
Annual Discount Save 20%
Best For Enterprise customer experience management with comprehensive VoC programs
Qualtrics Plans & Pricing
Professional
$99 /mo
Save ~20% with annual billing
What's included:
- Unlimited responses
- 23+ question types
- Advanced logic and branching
- API integrations
- Advanced analytics
Enterprise
$299 /mo
Save ~20% with annual billing
What's included:
- Digital experience analytics
- AI-powered insights
- ExpertReview
- Advanced statistical tools
- Custom branding
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.
How Qualtrics Pricing Compares
| Tool | Starting Price | Free Tier | Best For | |
|---|---|---|---|---|
| Qu Qualtrics Current | Free | Enterprise customer experience management with comprehensive VoC programs | ||
| T Typeform | Free | Marketers | Compare | |
| G Google Forms | Free | Budget users | Compare | |
| S SurveyMonkey | Free | Enterprises | Compare | |
| Jf Jotform | Free | Small businesses building customer intake forms | Compare | |
| Ta Tally | Free | Customer feedback surveys and user research | Compare |
Features by Plan
| Feature | Free | Professional | Enterprise |
|---|---|---|---|
| Drag-and-drop survey builder No coding required | |||
| 50+ expert-designed templates Created by survey methodologists | |||
| 23+ question types Including video and audio responses | |||
| Advanced logic and branching Skip, display, and quotas | |||
| AI-powered video feedback summarization | |||
| Digital behavior analytics Session replays and heatmaps | |||
| Real-time feedback intercepts Behavioral triggers | |||
| Advanced statistical analysis Crosstabs and weighting | |||
| Sentiment and topic analysis Machine learning powered | |||
| 30+ graph types for reporting | |||
| API integrations | |||
| 75+ survey languages | |||
| ExpertReview methodology checking | |||
| Multi-channel distribution Web, email, SMS, QR codes |
Qualtrics Pros & Cons
Great Value If You Need
- Comprehensive platform combining surveys, digital analytics, and real-time feedback in one solution
- AI-powered automation for video summarization and intelligent follow-ups
- Expert-designed templates reduce setup time for non-research professionals
- Advanced statistical analysis and machine learning capabilities
Consider Alternatives If
- Pricing tiers and costs not publicly detailed, requires sales contact
- Limited free tier with only 500 responses and basic features
- Steep learning curve for advanced features and API integrations
- Potential vendor lock-in risk due to comprehensive platform integration
Our Verdict
Qualtrics offers excellent value with its free tier and competitive paid plans. It's best suited for Enterprise customer experience management with comprehensive VoC programs and Complex market research projects requiring advanced statistical analysis. Starting at $0/mo, it's accessible for most budgets.
Value Score 4.1/5
Qualtrics Pricing FAQ
How much does Qualtrics cost in 2026?
Qualtrics offers a FREE plan with 500 responses. Paid plans start at $99/month.
Does Qualtrics have a free plan or free tier?
Yes! Qualtrics offers a free Free plan that includes: 500 responses, 8 question types, 3 active surveys. Perfect for enterprise customer experience management with comprehensive voc programs.
What are the limits of Qualtrics's free plan?
The Free plan (Free) includes: 500 responses; 8 question types; 3 active surveys; 50+ survey templates. Upgrade to paid plans for more features and higher limits.
Is Qualtrics worth it for small teams and personal use?
Qualtrics is excellent for small teams thanks to its free tier. Best for: Enterprise customer experience management with comprehensive VoC programs and Complex market research projects requiring advanced statistical analysis. Rated 4.4/5.
Qualtrics vs Typeform pricing — which is cheaper?
Qualtrics starts at Free vs Typeform at Free. Qualtrics is more affordable. Compare features side-by-side to decide.
Does Qualtrics offer discounts for annual billing?
Yes, most survey tools including Qualtrics offer 10-20% discounts when you pay annually instead of monthly. This can save you $50-200 per year depending on your plan.