Shopify Pricing [2026]

Complete pricing breakdown for Shopify. Compare plans, features, and find the best value.

4.5 (6.1k reviews)
| subscription pricing
Starting from $29 /month
Try Shopify

Shopify Plans & Pricing

Basic

$29 /mo

Save ~20% with annual billing

What's included:

  • Online store
  • 2 staff accounts
  • Basic reports

Advanced

$299 /mo

Save ~20% with annual billing

What's included:

  • 15 staff accounts
  • Advanced reports
  • Third-party shipping rates

Plus

$2300 /mo

Save ~20% with annual billing

What's included:

  • Unlimited staff
  • Dedicated support
  • Custom checkout
Prices shown are for monthly billing. Annual plans typically offer 10-20% savings.

Features by Plan

Feature BasicShopifyAdvancedPlus
Visual Editor
Responsive Design
CMS
Ecommerce
Custom Code
SEO Tools
Hosting
Payments

How Shopify Pricing Compares

Tool Starting Price Free Tier Best For
Shopify Current $29/mo Ecommerce stores
Lemon Squeezy Free SaaS founders Compare
WooCommerce Free WordPress users Compare
BigCommerce $39/mo Growing ecommerce Compare
Gumroad Free Digital creators Compare

Is Shopify Worth It?

Great Value If You Need

  • Best ecommerce features
  • Easy to use
  • Great app store
  • Reliable hosting

Consider Alternatives If

  • Transaction fees
  • Limited customization
  • Expensive apps
  • Content blogging limited

Our Verdict

Shopify offers solid value for its feature set. It's best suited for Ecommerce stores and Dropshipping. Starting at $29/mo, it's accessible for most budgets.

Value Score 4.2/5

Shopify Pricing FAQ

How much does Shopify cost?

Shopify starts at $29/month. Pricing varies based on the plan you choose and the number of users.

Does Shopify have a free plan?

Shopify doesn't offer a permanent free plan, but they do provide a free trial so you can test the platform before committing.

Does Shopify offer discounts for annual billing?

Most SaaS tools, including Shopify, offer 10-20% discounts when you pay annually instead of monthly. This can save you approximately $70 per year.

Which Shopify plan is best for small businesses?

For small businesses, we recommend the Shopify plan at $79/month. It offers the best balance of features and value for growing teams.

Can I change my Shopify plan later?

Yes, you can upgrade or downgrade your Shopify plan at any time. Upgrades are typically prorated, and downgrades take effect at your next billing cycle.

Does Shopify offer nonprofit or education discounts?

Many SaaS tools offer special pricing for nonprofits and educational institutions. Contact Shopify sales directly to inquire about available discounts.

What payment methods does Shopify accept?

Shopify typically accepts major credit cards (Visa, Mastercard, American Express) and often supports invoicing for annual enterprise plans. Some tools also accept PayPal.

Is there a money-back guarantee?

Most SaaS tools offer a satisfaction guarantee or free trial period. Check Shopify's terms of service for their specific refund policy.

How does Shopify pricing compare to alternatives?

Shopify is priced at a premium compared to alternatives. Lemon Squeezy offers comparable features starting at $varying prices/month.

Are there any hidden fees with Shopify?

We highlight all known fees in our pricing analysis. Watch for potential additional costs like extra users, storage upgrades, premium support, or advanced features not included in base plans.

EW
Emma Wilson SMB Software Specialist

Emma specializes in software solutions for small and medium businesses. With experience running her own consulting firm, she understands the unique ne...

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