Updated February 2026
SaaS Industry Statistics & Insights
Data-driven insights from our analysis of 263 SaaS tools across 37 categories. Pricing trends, ratings, and market data to help you make better software decisions.
263 Tools Analyzed
37 Categories
944+ Comparisons
245,758,865+ Reviews Tracked
Pricing Insights
How much does SaaS really cost? Here's what the data shows.
$166/mo
Average Starting Price
Based on 134 paid tools
63%
Offer Free Tiers
165 of 263 tools
4.4
Average Rating
Across all 263 tools
10
Avg. Features per Tool
Core features tracked
Pricing Models Distribution
Price Distribution
Top Rated SaaS Tools
The highest rated tools based on user reviews and our analysis.
Highest Rated
# Tool Category From
1 beehiiv Email Marketing Free 2 Hostinger Web Hosting $2.99/mo 3 AWeber Email Marketing $19/mo 4 Screen Studio Video $89/mo 5 Vercel Web Hosting Free 6 Cursor AI Tools $20/mo 7 Writesonic AI Tools Free 8 Midjourney AI Tools $10/mo 9 DigitalOcean Web Hosting $6/mo 10 Linear Project Management Free Most Reviewed
# Tool Category Reviews
1 Glary Utilities System Utilities 200,000,000 2 CleanMyMac X System Utilities 29,000,000 3 Google Meet Communication 11,800,000 4 CapCut Video Editing 2,500,000 5 Brevo Email Marketing 600,000 6 Wave Invoicing 350,000 7 Avast Antivirus & Security 150,000 8 TotalAV Antivirus & Security 150,000 9 Malwarebytes Antivirus & Security 50,000 10 CCleaner System Utilities 50,000 Statistics by Category
How do different software categories compare on pricing, ratings, and free options?
Web Hosting
13 tools $10/mo Avg. price
★ 4.6 Avg. rating
4 Free tiers
Top rated: Hostinger (4.9)
AI Tools
11 tools $28/mo Avg. price
★ 4.6 Avg. rating
8 Free tiers
Top rated: Cursor (4.8)
Project Management
11 tools $10/mo Avg. price
★ 4.5 Avg. rating
8 Free tiers
Top rated: Linear (4.8)
CRM
10 tools $23/mo Avg. price
★ 4.4 Avg. rating
4 Free tiers
Top rated: monday CRM (4.7)
Email Marketing
10 tools $21/mo Avg. price
★ 4.6 Avg. rating
5 Free tiers
Top rated: beehiiv (4.9)
Antivirus & Security
10 tools $35/mo Avg. price
★ 4.3 Avg. rating
8 Free tiers
Top rated: Kaspersky (4.6)
Website Builders
9 tools $21/mo Avg. price
★ 4.4 Avg. rating
7 Free tiers
Top rated: Webflow (4.6)
Automation
9 tools $5050/mo Avg. price
★ 4.5 Avg. rating
7 Free tiers
Top rated: Zapier (4.7)
Ecommerce
9 tools $28/mo Avg. price
★ 4.4 Avg. rating
5 Free tiers
Top rated: Lemon Squeezy (4.7)
Cloud Storage
8 tools $8/mo Avg. price
★ 4.4 Avg. rating
8 Free tiers
Top rated: Tresorit (4.7)
HR Software
8 tools $898/mo Avg. price
★ 4.5 Avg. rating
0 Free tiers
Top rated: Rippling (4.6)
Analytics
8 tools $47/mo Avg. price
★ 4.4 Avg. rating
7 Free tiers
Top rated: Plausible Analytics (4.6)
Helpdesk
8 tools $38/mo Avg. price
★ 4.4 Avg. rating
4 Free tiers
Top rated: Freshdesk (4.5)
SEO Tools
8 tools $85/mo Avg. price
★ 4.5 Avg. rating
5 Free tiers
Top rated: Ahrefs (4.8)
Video
8 tools $89/mo Avg. price
★ 4.5 Avg. rating
7 Free tiers
Top rated: Screen Studio (4.9)
Photo Editing
8 tools $25/mo Avg. price
★ 4.5 Avg. rating
5 Free tiers
Top rated: Photopea (4.8)
Video Editing
8 tools $160/mo Avg. price
★ 4.3 Avg. rating
5 Free tiers
Top rated: DaVinci Resolve (4.6)
Invoicing
8 tools $20/mo Avg. price
★ 4.4 Avg. rating
5 Free tiers
Top rated: Zoho Invoice (4.7)
PDF Tools
8 tools $20/mo Avg. price
★ 4.4 Avg. rating
6 Free tiers
Top rated: Smallpdf (4.7)
Password Managers
7 tools $3/mo Avg. price
★ 4.6 Avg. rating
6 Free tiers
Top rated: RoboForm (4.8)
VPN Services
7 tools $4/mo Avg. price
★ 4.4 Avg. rating
1 Free tiers
Top rated: ExpressVPN (4.7)
Social Media Management
7 tools $79/mo Avg. price
★ 4.3 Avg. rating
1 Free tiers
Top rated: Agorapulse (4.7)
Online Learning
7 tools $69/mo Avg. price
★ 4.4 Avg. rating
4 Free tiers
Top rated: Kajabi (4.6)
Accounting
7 tools $49/mo Avg. price
★ 4.3 Avg. rating
2 Free tiers
Top rated: FreshBooks (4.5)
Marketing Automation
7 tools $462/mo Avg. price
★ 4.4 Avg. rating
3 Free tiers
Top rated: MailerLite (4.6)
Payments
7 tools $0/mo Avg. price
★ 4.4 Avg. rating
3 Free tiers
Top rated: Stripe (4.7)
Design
7 tools $34/mo Avg. price
★ 4.3 Avg. rating
6 Free tiers
Top rated: Canva (4.7)
Scheduling
6 tools $16/mo Avg. price
★ 4.4 Avg. rating
5 Free tiers
Top rated: Calendly (4.7)
Survey Tools
6 tools $0/mo Avg. price
★ 4.4 Avg. rating
6 Free tiers
Top rated: Typeform (4.6)
Communication
6 tools $3/mo Avg. price
★ 4.4 Avg. rating
6 Free tiers
Top rated: Slack (4.6)
Audio Tools
5 tools $16/mo Avg. price
★ 4.3 Avg. rating
5 Free tiers
Top rated: Audacity (4.5)
System Utilities
4 tools $25/mo Avg. price
★ 4.3 Avg. rating
4 Free tiers
Top rated: Glary Utilities (4.6)
Creative Suites
3 tools $37/mo Avg. price
★ 4.3 Avg. rating
1 Free tiers
Top rated: Adobe Creative Cloud (4.3)
Professional Networking
2 tools $55/mo Avg. price
★ 4.3 Avg. rating
2 Free tiers
Top rated: LinkedIn Sales Navigator (4.3)
Developer Tools
1 tools $179/mo Avg. price
★ 4.8 Avg. rating
0 Free tiers
Top rated: Shipixen (4.8)
Productivity
1 tools $0/mo Avg. price
★ 4.7 Avg. rating
1 Free tiers
Top rated: Daino Notes (4.7)
Marketing
1 tools $0/mo Avg. price
★ 4.4 Avg. rating
1 Free tiers
Top rated: Meet Sponsors (4.4)
Market Trends & Facts
Key trends from our SaaS database.
Average Founded Year
2010
The average SaaS tool in our database was founded in 2010.
Oldest Tool Tracked
Paychex (1971)
Established for 55+ years and still competing.
Newest Tool Tracked
Claude (2023)
Among the most recent entrants in our database.
Avg. Integrations
6
Average number of integrations per tool, showing ecosystem connectivity.
Find the Right SaaS Tool for You
Use our interactive tools to narrow down the best software for your needs and budget.