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Constant Contact Review [2026]

Constant Contact provides an accessible platform for small businesses to create, send, and track email, SMS, and digital marketing campaigns using intuitive tools like drag-and-drop editors and AI assistance. It emphasizes ease for beginners while scaling for pros with automation and support.

4.2 Our Rating
| Email Marketing
Last updated: March 7, 2026

Best For

Small businesses starting email campaignsNonprofits seeking discounted marketingAgencies/franchises needing multi-account control

Not Ideal For

Complex integrations

Pricing

Starting at $12

We may earn a commission when you visit links on our site. However, this does not influence our evaluations. Our reviews are based on independent analysis and our commitment to providing honest, unbiased information. Learn more about our editorial standards.

4.2/5 Average Rating
15 Features
$12 Starting Price
subscription Pricing Model

Overview

Constant Contact provides an accessible platform for small businesses to create, send, and track email, SMS, and digital marketing campaigns using intuitive tools like drag-and-drop editors and AI assistance. It emphasizes ease for beginners while scaling for pros with automation and support. With a 4.2/5 rating, Constant Contact has established itself as a reliable solution in the email marketing space. The platform is designed for small businesses starting email campaigns, offering 15 key features to streamline your workflow. Pricing starts at $12 per month, positioning it as a budget-friendly option. What sets Constant Contact apart is easy-to-use drag-and-drop editor for quick campaigns, making it particularly valuable for teams that need email marketing capabilities. The tool integrates seamlessly with 6 popular platforms including Square, Xero, Social Media Platforms, ensuring it fits naturally into your existing tech stack.

Best for: Small businesses starting email campaignsNonprofits seeking discounted marketingAgencies/franchises needing multi-account controlRetailers converting social/website trafficService providers building customer relationships

Not a Good Fit If

  • You need extensive third-party integrations

Use Cases

Small businesses starting email campaigns
Nonprofits seeking discounted marketing
Agencies/franchises needing multi-account control
Retailers converting social/website traffic
Service providers building customer relationships

Quick Comparison

Quick Comparison

Tool Rating Starting Price Best For
Constant Contact Current
4.2/5 $12 Small businesses starting email campaigns Visit
beehiiv
4.9/5 Free Individual creators and influencers building personal newsletters Compare
AWeber
4.9/5 $19 Small business email campaigns and list growth Compare
Klaviyo
4.7/5 Free Ecommerce brands building personalized campaigns for sales and loyalty Compare
ConvertKit
4.7/5 Free Bloggers Compare
ActiveCampaign
4.6/5 $15 Small to mid-market businesses needing integrated marketing automation and CRM Compare

Our Evaluation

How We Evaluate Constant Contact

Our evaluation process uses a consistent framework to assess Constant Contact across key dimensions. Each criterion is scored based on real-world testing, user feedback, and industry standards.

Pricing & Value

4/5

Starting at $12/mo

Feature Set

4/5

15 core features available

User Experience

4/5

Rated 4.2/5 based on our analysis

Integrations

3/5

Connects with 6+ popular tools

Support & Documentation

5/5

Multiple support channels available

Our reviews are based on hands-on testing, verified user reviews, and official documentation. Learn about our editorial process.

Key Features

Drag-and-drop email editor

AI copy generator

Premade templates

AI-powered branding tools

Email automation

Contact segmentation

SMS marketing

Website builder

GDPR compliance tools

CAN-SPAM compliance

Live 1:1 onboarding

Phone and chat support

Inbox preview

Multi-account management

Mobile-responsive designs

Pricing Plans

Starting from $12 /month
subscription pricing

Lite

$12/mo
  • 1 user
  • 1 site
  • Basic features
  • Drag-and-drop editor
  • Email templates

Premium

$80/mo
  • Unlimited users
  • 5 sites
  • Priority support
  • SMS marketing included
  • Advanced automation

Pricing information is based on publicly available data and may change. Always verify current pricing on the vendor's official website before making a purchase decision.

Pros & Cons

Constant Contact Pros & Cons

Pros
  • Easy-to-use drag-and-drop editor for quick campaigns
  • Award-winning support including phone, onboarding, and tutorials
  • Strong templates and AI tools for non-designers
  • Mobile-responsive designs and compliance features
  • Flexible prepay discounts and 30-day refund
  • Scalable for growing contact lists
  • Proven for small business customer conversion
Cons
  • Pricing scales up with contacts/sends, plus overage fees
  • SMS as $10/month add-on (not core included)
  • Limited sites/users in Lite plan
  • Custom pricing required for enterprises/multi-locations
  • No perpetual free tier beyond trial

Integrations

Square Xero Social Media PlatformsWebsite BuildersE-commerce PlatformsCRM Systems

Top Alternatives to Constant Contact

beehiiv

4.9 Our Rating

All-in-one newsletter platform that combines email creation, audience growth, website building, and monetization tools for creators and businesses.

Free

AWeber

4.9 Our Rating

Email marketing platform designed for small businesses with drag-and-drop editors, automation tools, landing pages, and award-winning support. Powers over 1 million customers with 26 years of experience.

$19/mo

Klaviyo

4.7 Our Rating

Klaviyo is an AI-powered email and SMS marketing platform for B2C brands, unifying customer data for personalized campaigns, flows, and omnichannel experiences that drive 63x avg ROI. It combines marketing automation, service agents, and analytics in one tool for ecommerce growth.

Free

ConvertKit

4.7 Our Rating

Email marketing platform designed for creators with powerful automation and landing pages.

Free

ActiveCampaign

4.6 Our Rating

ActiveCampaign is a cloud-based customer experience automation platform that combines email marketing, marketing automation, CRM, SMS, and WhatsApp messaging into a unified solution. It serves over 180,000 customers across 170+ countries with powerful automation capabilities and AI-powered features.

$15/mo

Brevo

4.5 Our Rating

All-in-one AI-powered customer engagement platform offering email marketing, SMS, WhatsApp, CRM, live chat, and marketing automation with volume-based pricing.

Free

GetResponse

4.5 Our Rating

GetResponse is an AI-powered email marketing and automation platform offering unlimited sends, landing pages, webinars, and tools for ecommerce and lead growth. Trusted by 350K+ users, it emphasizes high deliverability, drag-and-drop ease, and advanced features like SMS and funnels for businesses scaling revenue.

$19/mo

Drip

4.5 Our Rating

Drip is an email marketing automation platform designed for B2C ecommerce businesses, using smart segmentation, workflows, and personalization to send targeted messages that drive conversions and revenue.

$39/mo

Mailchimp

4.4 Our Rating

All-in-one marketing platform with email, automation, landing pages, and more.

Free

Detailed Comparisons

More from SaaSCompare

Constant Contact FAQ

What is Constant Contact?

Constant Contact is a email marketing tool that constant contact provides an accessible platform for small businesses to create, send, and track email, sms, and digital marketing campaigns using intuitive tools like drag-and-drop editors and ai assistance. it emphasizes ease for beginners while scaling for pros with automation and support.

How much does Constant Contact cost?

Constant Contact starts at $12/month. Pricing may vary, so we recommend checking their official website for the most current rates.

What are the key features of Constant Contact?

Key features of Constant Contact include: Drag-and-drop email editor, AI copy generator, Premade templates, AI-powered branding tools, Email automation.

Who is Constant Contact best for?

Constant Contact is best for Small businesses starting email campaigns, Nonprofits seeking discounted marketing, Agencies/franchises needing multi-account control. It's particularly well-suited for teams looking for email marketing capabilities.

What are the pros and cons of Constant Contact?

Pros: Easy-to-use drag-and-drop editor for quick campaigns, Award-winning support including phone, onboarding, and tutorials. Cons: Pricing scales up with contacts/sends, plus overage fees, SMS as $10/month add-on (not core included). Check our full review for detailed analysis.

What integrations does Constant Contact support?

Constant Contact integrates with Square, Xero, Social Media Platforms, Website Builders, E-commerce Platforms, and many more popular tools to streamline your workflow.

Are there alternatives to Constant Contact?

Yes, top alternatives to Constant Contact include beehiiv, AWeber, Klaviyo. Check our alternatives page for detailed comparisons.

Does Constant Contact offer a free trial?

Constant Contact typically offers a free trial period. Visit their website to check current trial availability.

How does Constant Contact compare to competitors?

Constant Contact stands out with easy-to-use drag-and-drop editor for quick campaigns, though pricing scales up with contacts/sends, plus overage fees. Compare it directly with competitors on our comparison pages.

What is the Constant Contact rating?

Constant Contact has an average rating of 4.2 out of 5 stars making it a well-regarded option in the email marketing category.

DK
David Kim Marketing Tech Analyst

David has worked in digital marketing for 7 years, including roles at agencies and in-house teams. He evaluates marketing tools based on real campaign experience and focuses on measurable outcomes.

112 articles
Email MarketingSEO ToolsAnalytics